[Remote] PPC Campaign Manager (Google & Bing Ads Specialist)
Note: The job is a remote job and is open to candidates in USA. FMCA Filings, LLC is looking for a veteran PPC Manager to take total ownership of our Google and Bing portfolios. The role involves aggressive execution and optimization of high volume accounts, requiring a hands-on approach to manage and scale campaigns effectively.
Responsibilities
ā¢ Own the Budget : Scale growth across Google, Bing and social media ads with strong campaign optimization, utilizing your experience to recognize when campaigns fall short of expectations and the ability to adapt to a fast-paced industry
ā¢ Full Cycle Execution : Maintain and monitor keyword bids, account for daily and monthly budget caps, impression share, quality score and other important account metrics
ā¢ Data Analysis : Monitor and track KPIs like ROAS, CPC, CTR, conversion rates and overall profit, providing regular reports and updates to the Executive Staff daily, pivoting strategies instantly based on what the real time data is telling you, not what you hope it will say next week
ā¢ Scale the Platforms : Proven ability to take a stable account and scale it, growing ROAS significantly without letting CPA spiral in the process. You know how to spot what's holding a campaign back, whether that's structural inefficiencies, wasted spend, poor Quality Scores, or a bidding strategy that's working against you, and you know how to fix it
Skills
ā¢ 8-10+ years of experience managing multi-million dollar PPC accounts with direct ownership of budget, strategy and performance
ā¢ Familiarity with account consolidation strategies - restructuring overly fragmented campaigns and ad groups to improve smart bidding signals and reduce management overhead
ā¢ Skilled at identifying ceiling constraints: budget caps, search impression share loss, Quality Score drag, auction competition - and knowing which levers to pull first
ā¢ Deep Technical Knowledge: Expert with Google and Bing ads with a breadth of experience covering ROAs, Campaign Quality Restructuring, Keyword/Negative Keyword Optimization, Customer Match, CRM Audience Syncing, Funnel Analysis, Attribution Modeling, SERP tracking, etc
ā¢ Experience to know when to employ platform automation and when to override it
ā¢ Execution: Ready to roll up their sleeves on a real account turnaround, and then keep pushing growth into adjacent channels like email marketing
ā¢ Strategic Precision: Make moves based on hard numbers and can communicate performance trends clearly to the leadership team
ā¢ Strong command of keyword research tools (SEMrush, Ahrefs, Google Keyword Planner), Auction Insight and search intent analysis
Benefits
ā¢ PTO
ā¢ Sick Leave
ā¢ Medical
ā¢ Dental
ā¢ Vision
ā¢ 401K (after 1 year, 401k is available)
Company Overview
ā¢ FMCA Filings specializes in filings and permits for the trucking industry. It was founded in undefined, and is headquartered in , with a workforce of 11-50 employees. Its website is http://www.fmcafilings.com.
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Responsibilities
ā¢ Own the Budget : Scale growth across Google, Bing and social media ads with strong campaign optimization, utilizing your experience to recognize when campaigns fall short of expectations and the ability to adapt to a fast-paced industry
ā¢ Full Cycle Execution : Maintain and monitor keyword bids, account for daily and monthly budget caps, impression share, quality score and other important account metrics
ā¢ Data Analysis : Monitor and track KPIs like ROAS, CPC, CTR, conversion rates and overall profit, providing regular reports and updates to the Executive Staff daily, pivoting strategies instantly based on what the real time data is telling you, not what you hope it will say next week
ā¢ Scale the Platforms : Proven ability to take a stable account and scale it, growing ROAS significantly without letting CPA spiral in the process. You know how to spot what's holding a campaign back, whether that's structural inefficiencies, wasted spend, poor Quality Scores, or a bidding strategy that's working against you, and you know how to fix it
Skills
ā¢ 8-10+ years of experience managing multi-million dollar PPC accounts with direct ownership of budget, strategy and performance
ā¢ Familiarity with account consolidation strategies - restructuring overly fragmented campaigns and ad groups to improve smart bidding signals and reduce management overhead
ā¢ Skilled at identifying ceiling constraints: budget caps, search impression share loss, Quality Score drag, auction competition - and knowing which levers to pull first
ā¢ Deep Technical Knowledge: Expert with Google and Bing ads with a breadth of experience covering ROAs, Campaign Quality Restructuring, Keyword/Negative Keyword Optimization, Customer Match, CRM Audience Syncing, Funnel Analysis, Attribution Modeling, SERP tracking, etc
ā¢ Experience to know when to employ platform automation and when to override it
ā¢ Execution: Ready to roll up their sleeves on a real account turnaround, and then keep pushing growth into adjacent channels like email marketing
ā¢ Strategic Precision: Make moves based on hard numbers and can communicate performance trends clearly to the leadership team
ā¢ Strong command of keyword research tools (SEMrush, Ahrefs, Google Keyword Planner), Auction Insight and search intent analysis
Benefits
ā¢ PTO
ā¢ Sick Leave
ā¢ Medical
ā¢ Dental
ā¢ Vision
ā¢ 401K (after 1 year, 401k is available)
Company Overview
ā¢ FMCA Filings specializes in filings and permits for the trucking industry. It was founded in undefined, and is headquartered in , with a workforce of 11-50 employees. Its website is http://www.fmcafilings.com.
Apply tot his job
Apply To this Job