[Remote-Position] Sr. Marketing Manager
Quick Overview:Location: RemoteCompany: WorkwarpPosition: Sr. Marketing ManagerStart Date: Immediate openings availableCompensation: a competitive salary  We offer a hybrid work environment. Most US-based positions can also be performed remotely (any exceptions will be noted in the Minimum Qualifications below.)
Our Mission:
To actively connect people to their next great opportunity.
Who We Are:
ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, the company actively connects millions of all-sized businesses and job seekers through innovative mobile, web, and email services, as well as through partnerships with the best job boards on the web. ZipRecruiter has the #1 rated job search app on iOS & Android .
Summary:
ZipRecruiter is seeking a highly motivated Senior Marketing Manager to join its distinguished and large in-house marketing team. This is an outstanding opportunity to lead Paid Search (SEM / PPC) and YouTube execution and strategy, as well as collaborate with other channels on various research, data analysis, and marketing initiatives. You will own B2B and B2C paid search Lead gen programs as well as help execute paid YouTube marketing campaigns. You will share results and execute on various digital marketing strategies. The ideal candidate is a high-energy team player that prides him or herself on attention to detail, curiosity, and analytical skills. The ideal candidate is someone who communicates written and verbal updates clearly and succinctly, over provides updates, is comfortable wearing many hats and jumping in wherever needed, and is excited to join ZipRecruiter.
Key Focuses:
 Own the hands-on execution and strategy of some of our Paid Search and Paid YouTube channels
 Meet and collaborate with Google and Microsoft reps to improve our marketing
 Conduct analysis and audits to optimize Google Ads and Microsoft Ads spend
 Collaborate with SEO team to identify opportunities for SEO via SEM data and vice versa.
 Contribute to marketing strategy, thought leadership, and financial planning
 Prepare ad hoc and recurring updates on spend and marketing performance
 Support other marketing team members with execution and analysis across other business
Minimum Qualifications:
 Bachelors or graduate degree from a top university, major in Business or Marketing preferred
 5+ Years of experience with Paid Search / SEM (Google Ads and Microsoft Ads)
 2+ Years of experience executing paid YouTube advertising
 Strong hands-on experience with most Google Ads products (Demand Gen, Discovery, UAC, Display, Performance Max, DSA, Experiments, Google Ads Editor, RSAs)
 Strong hands-on experience with various YouTube products and ad formats
 Proven data analysis and strong experience with Microsoft Excel (vlookups and pivot tables), Google Sheets and Google Docs
Preferred Qualifications:
 Prior experience with B2B or B2C lead gen
 Ability to identity improvements and restructure accounts to improve performance
 Knowledge of SQL
 Knowledge of Google Ads scripts
As part of our team youll enjoy:
 Competitive salary
 Exceptional benefits package
 Flexible Vacation & Paid Time Off
 Employer-matched 401(k) plan
The US base salary range for this full-time position is $135,000-$180,000. Our salary ranges are determined by role, level, and location, and the range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location, role-related knowledge and skills, depth of experience, relevant education or training, and additional role-related considerations.
Depending on the position offered, equity, bonuses, commission, or other forms of compensation may also be provided as part of a total compensation package, in addition to a full range of medical, financial, and other benefits.
ZipRecruiter is proud to be an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or genetics.
Privacy Notice: For information about ZipRecruiter's collection and processing of job applicant personal data for this job, please see our Privacy Notice at: https://www.ziprecruiter.com/careers/job-applicant-privacy-notice
Company DescriptionZipRecruiter is the fastest growing employment marketplace. We have helped over 1 million businesses and 100 million job seekers find their next perfect match through partnerships with the best job boards on the web, curated email alerts, award-winning mobile apps, and the worldÂs best search algorithm for jobs. Apply Job! Are You the One We're Looking For?If you believe you have what it takes, submit your application without delay. We are keen to hear from talented candidates like you.
Apply Now
Our Mission:
To actively connect people to their next great opportunity.
Who We Are:
ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, the company actively connects millions of all-sized businesses and job seekers through innovative mobile, web, and email services, as well as through partnerships with the best job boards on the web. ZipRecruiter has the #1 rated job search app on iOS & Android .
Summary:
ZipRecruiter is seeking a highly motivated Senior Marketing Manager to join its distinguished and large in-house marketing team. This is an outstanding opportunity to lead Paid Search (SEM / PPC) and YouTube execution and strategy, as well as collaborate with other channels on various research, data analysis, and marketing initiatives. You will own B2B and B2C paid search Lead gen programs as well as help execute paid YouTube marketing campaigns. You will share results and execute on various digital marketing strategies. The ideal candidate is a high-energy team player that prides him or herself on attention to detail, curiosity, and analytical skills. The ideal candidate is someone who communicates written and verbal updates clearly and succinctly, over provides updates, is comfortable wearing many hats and jumping in wherever needed, and is excited to join ZipRecruiter.
Key Focuses:
 Own the hands-on execution and strategy of some of our Paid Search and Paid YouTube channels
 Meet and collaborate with Google and Microsoft reps to improve our marketing
 Conduct analysis and audits to optimize Google Ads and Microsoft Ads spend
 Collaborate with SEO team to identify opportunities for SEO via SEM data and vice versa.
 Contribute to marketing strategy, thought leadership, and financial planning
 Prepare ad hoc and recurring updates on spend and marketing performance
 Support other marketing team members with execution and analysis across other business
Minimum Qualifications:
 Bachelors or graduate degree from a top university, major in Business or Marketing preferred
 5+ Years of experience with Paid Search / SEM (Google Ads and Microsoft Ads)
 2+ Years of experience executing paid YouTube advertising
 Strong hands-on experience with most Google Ads products (Demand Gen, Discovery, UAC, Display, Performance Max, DSA, Experiments, Google Ads Editor, RSAs)
 Strong hands-on experience with various YouTube products and ad formats
 Proven data analysis and strong experience with Microsoft Excel (vlookups and pivot tables), Google Sheets and Google Docs
Preferred Qualifications:
 Prior experience with B2B or B2C lead gen
 Ability to identity improvements and restructure accounts to improve performance
 Knowledge of SQL
 Knowledge of Google Ads scripts
As part of our team youll enjoy:
 Competitive salary
 Exceptional benefits package
 Flexible Vacation & Paid Time Off
 Employer-matched 401(k) plan
The US base salary range for this full-time position is $135,000-$180,000. Our salary ranges are determined by role, level, and location, and the range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location, role-related knowledge and skills, depth of experience, relevant education or training, and additional role-related considerations.
Depending on the position offered, equity, bonuses, commission, or other forms of compensation may also be provided as part of a total compensation package, in addition to a full range of medical, financial, and other benefits.
ZipRecruiter is proud to be an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or genetics.
Privacy Notice: For information about ZipRecruiter's collection and processing of job applicant personal data for this job, please see our Privacy Notice at: https://www.ziprecruiter.com/careers/job-applicant-privacy-notice
Company DescriptionZipRecruiter is the fastest growing employment marketplace. We have helped over 1 million businesses and 100 million job seekers find their next perfect match through partnerships with the best job boards on the web, curated email alerts, award-winning mobile apps, and the worldÂs best search algorithm for jobs. Apply Job! Are You the One We're Looking For?If you believe you have what it takes, submit your application without delay. We are keen to hear from talented candidates like you.
Apply Now