[Remote] Performance Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. They are seeking a strategic Performance Marketing Manager to develop and execute high-impact paid search strategies, driving measurable results and optimizing campaigns across multiple platforms. This role involves collaborating with cross-functional teams and leveraging analytics to enhance marketing effectiveness and achieve growth objectives.ResponsibilitiesArchitect & Execute Paid Search Strategies: Design and implement sophisticated paid search strategies that align with our offerings and support overall marketing and revenue objectivesCampaign Management & Optimization: Drive daily management of search campaigns across Google Ads, Microsoft Advertising, and emerging platforms, leveraging advanced testing methodologies and analytics to maximize ROI and quality lead generationPerformance Analysis & Optimization: Translate complex data into actionable insights using advanced analytics tools to continually refine keywords, ad copy, bidding strategies, and landing page performanceCross-Functional Leadership: Partner with content, creative, and product teams to ensure cohesive messaging and seamless customer journeys from search to conversion, amplifying brand impactBudget Stewardship: Strategically allocate and optimize search marketing investments across channels, identifying opportunities to scale high-performing campaigns while maintaining efficiencyExecutive Reporting & Strategy: Deliver concise, insight-driven performance reports to leadership, highlighting growth opportunities and providing data-backed recommendations for strategic decisionsInnovation & Competitive Edge: Stay at the forefront of search marketing trends, emerging technologies, and competitive strategies to continuously evolve our approach in the dynamic LMS landscapeSkills10+ years of hands-on experience managing sophisticated paid search campaigns, with demonstrated success in B2B SaaS or technology sectorsExceptional analytical skills and fluency with Google Analytics, Google Ads, Microsoft Advertising, and performance tracking tools to inform strategic decisionsAbility to develop comprehensive search strategies while executing precise tactical initiatives that deliver measurable business impactAdvanced knowledge of automation, A/B testing methodologies, and sophisticated bidding strategiesOutstanding communication and influence skills to effectively partner across departments, translating complex search insights into compelling business strategiesProactive mindset with demonstrated ability to identify challenges, develop innovative solutions, and thrive in a fast-paced environmentPassionate about continuous improvement, with a relentless focus on optimizing performance metrics and staying ahead of industry developmentsExperience with marketing automation platforms and CRM integration is highly valuedBenefitsFully remote-first work with flexible work arrangementsComprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of locationNew Hire Equipment Allowance and monthly Flex Allowance to support your successEndless opportunity for career growth and internal mobilityEmployee driven DE&I programsCompany OverviewAbsorb Software is the leading global learning technology company that drives the business forward. It was founded in 2003, and is headquartered in Calgary, Alberta, CAN, with a workforce of 501-1000 employees. Its website is https://www.absorblms.com/.