[Remote] Performance Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Pavago is seeking a Performance Marketing Manager to lead paid acquisition strategies and optimize campaign performance across various digital channels. The role involves managing campaigns, analyzing metrics, and collaborating with cross-functional teams to drive revenue growth and improve lead generation.ResponsibilitiesLead generationPaid media performanceFunnel optimizationBudget efficiencyRevenue growthBuild and manage paid campaigns across: Google Ads, Meta Ads, LinkedIn Ads, X (Twitter), Reddit Ads, TikTok AdsDesign full-funnel B2B lead generation strategiesLaunch campaigns from scratch, including: Campaign structure, Audience targeting, Conversion tracking, Creative direction, Optimization workflowsWrite and test high-converting ad copyAlign messaging across: Paid media, Organic marketing, Content funnels, Landing pagesMonitor campaigns daily and make proactive optimizationsImprove: CTR, CPC, CPL, CPA, ROAS, Conversion ratesRun structured A/B tests across: Creatives, Headlines, Audiences, Bidding strategies, Landing pagesIdentify scalable acquisition opportunities while maintaining profitabilityStay ahead of: Algorithm changes, Attribution updates, Privacy shifts, Platform best practicesTrack campaign performance using: Google Analytics 4 (GA4), Google Tag Manager (GTM), Platform dashboardsAudit and troubleshoot: Pixel setups, Event tracking, Attribution flows, UTM structuresBuild performance reports focused on: Insights, Trends, Recommendations, Revenue impactTranslate campaign data into actionable growth decisionsAnalyze funnel drop-offs and conversion bottlenecksImprove landing page performance and user flow efficiencySupport retargeting and audience segmentation strategiesOptimize campaigns for both lead quality and cost efficiencyWork closely with: Marketing, Sales, Content teams, DesignersProvide creative and messaging feedback based on performance dataContribute to broader: Growth marketing, Lifecycle marketing, Revenue generation initiativesSkills3+ years of hands-on paid media management experienceProven success managing campaigns across Google AdsProven success managing campaigns across Meta AdsProven success managing campaigns across LinkedIn AdsStrong B2B lead generation background with measurable resultsDeep understanding of PPC strategyDeep understanding of Audience segmentationDeep understanding of RetargetingDeep understanding of Funnel optimizationDeep understanding of Attribution modelsAdvanced experience with Google Analytics 4 (GA4)Advanced experience with Google Tag Manager (GTM)Advanced experience with Conversion tracking setupsAbility to independently build campaignsAbility to independently launch trackingAbility to independently optimize performanceAbility to independently report on resultsStrong ad copywriting and testing skillsExperience with HubSpotExperience with SalesforceExperience with MarketoExperience managing multiple client accountsExperience managing large advertising budgetsExperience managing complex campaign portfoliosGoogle Ads or Meta certificationsFamiliarity with CanvaFamiliarity with Adobe Creative SuiteFamiliarity with Funnel optimization toolsCompany OverviewPavago - Thinking Globally to Grow Locally 🌍 Welcome to Pavago, where the world is your talent pool. It was founded in 2022, and is headquartered in Meridian , Idaho, US, with a workforce of 11-50 employees. Its website is https://pavago.co.