[Remote] Performance Marketing Manager

Note: The job is a remote job and is open to candidates in USA. IDC is seeking a results-driven Performance Marketing Manager to lead integrated demand generation across North America. This role is responsible for building and executing full-funnel marketing strategies that drive qualified pipeline and measurable revenue impact for IDC’s solution portfolio.ResponsibilitiesLead the development and execution of integrated, multi-channel demand generation strategies aligned to revenue goals, driving cohesive messaging and measurable pipeline growth across digital, content, paid, and regional programsOwn the full campaign lifecycle—from planning through optimization—across email, paid media, content, events, and webinars. Partner with marketing automation and database teams to build high-performing nurture programs that convert engagement into high-quality MQLs and tangible pipeline contributionDesign and optimize the end-to-end customer journey, aligning messaging and research-driven content to each stage of the funnel to efficiently move prospects from awareness to conversion while driving both quality and volume of MQL creationAct as a true revenue partner to sales and SDR teams, ensuring alignment on targeting, follow-up processes, and pipeline goals, with shared accountability for lead quality, conversion, and revenue outcomesDrive results through rigorous performance monitoring and in-flight optimization, using data and funnel insights to refine targeting, messaging, and spend allocation while delivering clear, executive-ready reporting on pipeline impact and ROIEnergize and team members while fostering a culture of accountability and performance. Collaborate cross-functionally with product marketing, field marketing, analysts, sales, content, regional teams, and operations to ensure strategic alignment and maximum market impactSkillsBachelor's degree in Marketing, Business, or related field; advanced degree a plus5+ years of B2B marketing experience with experience in integrated demand generation and full-funnel campaign strategyStrong track record of driving pipeline growth, executing multi-channel campaigns, in a complex, multi-touch sales environmentProven ability to build and execute end-to-end full-funnel campaigns from the ground up — from strategy, messaging, and campaign planning through to email creation, asset production, webinar planning, and nurture buildingStrong understanding of audience segmentation, buyer journey mapping, and performance-driven messagingExperience working closely with sales teams with strong relationship-building skillsAnalytical, data-driven mindset with the ability to translate insights into decisive actionExcellent project management and prioritization skills, with the ability to manage multiple high-visibility initiatives simultaneouslyExperience building and optimizing paid digital programs across LinkedIn, Google, and other performance channelsExperience with marketing automation platforms (ie. Marketo) and modern marketing technology platforms (ie. Salesforce, 6sense, Drift)A proactive, energetic and curious marketer mind-set with a bias toward action and continuous improvementBenefits15 vacation days per year (increases with tenure; carryover allowed)10 paid sick days per year1 week paid new parenting leaveFlexible work options (remote, part-time, flexible hours)Health, dental, vision, and paramedical coverage for you and your familyAnnual healthcare spending accountEmployee Assistance Program for counseling and supportBest Doctors medical second opinionsLife, AD&D, and long-term disability insuranceRetirement savings plan with company match (up to 4% of salary)$75/month technology allowance for home office or phone expensesCompany-paid cell phone planCompany OverviewIDC provides market intelligence solutions, advisory services, and events for the information technology and other related markets. It is a sub-organization of International Data Group. It was founded in 1964, and is headquartered in Framingham, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is http://www.idc.com.