[Remote] Performance Marketing Graphic Designer
Note: The job is a remote job and is open to candidates in USA. 4AM Media is a performance-driven creative team focused on building paid social and direct-response content for DTC and ecommerce brands. They are seeking a Performance Marketing Graphic Designer to create high-converting static ads across various platforms while collaborating closely with media teams and utilizing data to optimize designs.ResponsibilitiesDesign high-converting static ads for Meta (Facebook/Instagram), Google Display, and Native platforms β optimized for thumb-stop rate, CTR, and ROAS, not just visual polishProduce creative variations at volume β multiple hooks, headlines, layouts, and angles per concept so the media team always has fresh statics in rotation for testingMaster the direct-response static formats that actually perform: native/editorial-style ads, advertorials, before/after, comparison charts, social proof and review layouts, infographic ads, and UGC-style staticsWin the feed in the first glance with strong visual hierarchy, punchy headlines, and design that communicates the value prop instantlyUse AI image tools (Midjourney, Firefly, DALLΒ·E, Ideogram, or similar) to expand concepting speed and generate assets, backgrounds, and variationsWork the data. Review creative performance (CTR, CVR, ROAS, thumb-stop rate) and iterate your designs based on what's actually convertingCollaborate closely with media buyers, strategists, and copywriters on audience insights, product positioning, and funnel strategyStay current on platform specs, ad formats, design trends, and ad-policy/compliance requirements across channels (including health-adjacent advertising standards where relevant)Build HTML/CSS ad components, end cards, and interactive unitsDesign and code advertorials, sales pages, and landing pages that match the ad creative and convertCreate templated, dynamic systems so static variations can be produced at scale instead of one-by-oneHTML email design and buildSkills2β4 years designing static creative for paid social and performance marketing (agency or in-house DTC/ecommerce experience strongly preferred)Expert command of Figma and the Adobe suite (Photoshop, Illustrator), plus hands-on experience with AI image generation toolsA real understanding of direct-response advertising β hooks, angles, offer structure, visual hierarchy, and the psychology of what makes someone stop scrolling and clickChannel fluency: you've designed specifically for Meta Ads Manager, Google Display, and Native networks, and you understand the spec and behavior differences between themSpeed without sloppiness β you thrive on quick turnarounds, high output, and iterative testing cyclesA portfolio of high-performing static ad creative, ideally with the campaign results or metrics to back it upHTML/CSS and front-end coding ability (see above β this is the big one)Familiarity with advertorial, sales page, and landing page designLight motion or animated static (GIF/HTML) experienceKnowledge of A/B testing frameworks and creative optimization cyclesA track record collaborating directly with media buyers, performance marketers, and copywritersCompany Overview4am media is a branding, marketing, and advertising agency. It was founded in 2019, and is headquartered in San Diego, California, USA, with a workforce of 11-50 employees. Its website is https://www.fourammedia.com.