[Remote] Patient Recruitment Digital Media Buyer

Note: The job is a remote job and is open to candidates in USA. ICON Strategic Solutions is a global healthcare intelligence and clinical research organization dedicated to accelerating the delivery of new medicines and treatments to patients. They are seeking a Digital Media Buyer to manage digital advertising campaigns focused on patient recruitment for clinical studies, collaborating with various teams to optimize and report on campaign performance.ResponsibilitiesLaunch digital advertising through online channels globally to drive patient recruitment for supported clinical studies with a focus in Google and Meta channelsMonitor and optimize the performance of digital advertising campaigns and assess performance against goals (ROI and KPIs)Produce reports and recommendations concerning current and future advertising and patient recruitment strategiesLiaise with the marketing team on current and upcoming studies, contributing to the formulation of digital outreach strategiesProvide strategic input to copywriters drafting patient recruitment advertising materials copy and consult with design and production team members to develop images / video assetsLiaise with study leads on study start-up requirements and during the study enrollment to deliver against randomization targetsLiaise with media agencies and external vendors to support patient recruitment initiativesSkills3-5+ years digital campaign set up & management experienceExperience with materials development and deployment (inclusive of static ads and short-form video reels), via Google (Search and Display Network), Meta channels, Tik Tok, YouTube, and SpotifyStrong written and verbal communication skillsExperience with Microsoft Office Suite, specifically with PowerPointBachelors degreeExperience in clinical trials and drug development spaceBenefitsCompetitive base salary and performance related incentivesHealth and wellbeing programmes including medical, dental, and vision coverage where applicableRetirement and pension plansLife assurance and disability coverageEmployee assistance programmes and wellbeing resourcesLearning and development opportunities through structured training and career pathwaysCompany OverviewICON Strategic Solutions is the global leading provider of Functional Service Provision (FSP) services. It was founded in undefined, and is headquartered in Dublin , GB, with a workforce of 10001+ employees. Its website is https://www.iconplc.com/services/strategic-solutions/.