[Remote] Partner Marketing Lead

Note: The job is a remote job and is open to candidates in USA. American Federation for Children is poised to lead a new philanthropic initiative in American education through the Education Freedom Tax Credit. They are seeking a Partner Marketing Lead to develop and execute a comprehensive marketing strategy across their partnership ecosystem, focusing on recruitment, activation, and analytics to drive donor engagement.ResponsibilitiesDevelop tailored pitch materials, one-pagers, and ROI models for each partner verticalBuild compelling case studies and proof-of-concept narratives as early partners come onlineCreate segment-specific value propositions that articulate why partnering with AFC Scholarship Fund is a strategic advantage for their organization and their audienceDesign and produce leave-behind assets, executive briefing decks, and co-marketing proposalsOwn the Partner Playbook — a living toolkit of donor journey maps, email and social templates, co-branded collateral, event-in-a-box formats, and custom co-branded landing pagesCo-develop messaging with partner comms and marketing teams, adapting AFC’s national assets for local contexts, verticals, and audiencesDevelop and run partner training sessions and onboarding workflowsStand up a partner support model: quarterly strategy calls for enterprise partners, a self-serve portal, and always-available resourcesDefine and obsess over the north star metric: partner activation rateCollaborate and build partner marketing dashboards that track pipeline influence, activation rates, and donor conversion by partner segmentRun A/B tests on partner collateral, email sequences, and landing pagesReport on partner marketing ROI to leadership, surfacing what’s working and where to double downUse data to continuously refine the playbook, the pitch, and the partner experienceSkillsBuilder mentality. You have started something from nothing before — a program, a channel, a team, a product. You are not waiting for someone to hand you a brief8–10+ years in marketing, with meaningful experience in B2B, channel, or partner marketing. You have created materials that helped close deals and activated partners or affiliates at scaleContent chops. You can write a compelling one-pager, a persuasive pitch deck, and a high-converting email sequence … and you actually enjoy doing itGrowth instincts. You default to measurement. You think about conversion funnels, activation metrics, and experiment velocity as naturally as you think about narrative and brandEntrepreneurial grit. You thrive in fast-moving, ambiguous environments. You are resourceful, self-directed, and comfortable working in ambiguity and wearing multiple hatsMission connection. You care about expanding educational opportunity for American families. You don't need to be a policy expert, but you believe in the workExperience in nonprofit, education, or cause marketingFamiliarity with CRM-driven pipeline management (HubSpot, Salesforce, or similar)Background in financial services, payroll, HR tech, or association marketing verticalsExperience with martech stacks (Segment, Iterable, Snowflake, or equivalents)Company OverviewThe American Federation for Children is breaking down barriers to educational choice by creating an education revolution. It was founded in 2010, and is headquartered in Washington, District of Columbia, USA, with a workforce of 11-50 employees. Its website is http://www.federationforchildren.org/.