[Remote] Paid Media / Performance Marketing Senior Executive (Remote)

Note: The job is a remote job and is open to candidates in USA. Write Edge is a leading English and Writing tuition centre specializing in high-quality education for young students in Singapore. They are seeking a Paid Media / Performance Marketing Senior Executive to drive lead generation and enhance their social media presence, focusing on data-driven strategies and campaign performance optimization.ResponsibilitiesTake full ownership and run point on all digital performance marketing effortsDevelop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platformsManage end-to-end campaign execution: ad creation, targeting, optimisation, and reportingConduct keyword research, A/B testing, and continuous campaign improvement to maximise ROIAllocate and track digital marketing budgets, identifying opportunities for cost optimisationCollaborate with content, design, and operations teams to ensure campaigns are delivered seamlesslyDevelop and implement social media strategies to grow engagement, brand awareness, and customer retentionCreate, schedule, and post social content (graphics, captions, videos) aligned with campaigns and brand identityMonitor trends, track engagement, and adjust content and posting strategies as neededHandle customer interactions and feedback on social media to maintain a positive brand imagePlan and execute online and offline events including logistics, marketing materials, and post-event follow-upsTrack and analyse campaign performance, website traffic, social media metrics, and other digital KPIsGenerate actionable reports and insights to optimise campaigns and support decision-makingExecute data-driven A/B tests and adjust campaigns based on performance insightsPresent campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROIBe the main point of contact for all digital campaign performance, reporting, and optimisation strategiesAllocate and manage the digital marketing budget effectively to maximise ROITrack and report on budget expenditure, ensuring transparency and accountabilityIdentify opportunities for cost savings and efficiency improvements in marketing spendSkillsAt least 3-4 years of experience in performance marketing, social media management or digital marketingHands-on experience executing paid campaigns (SEM, SMM, SEO) and managing social media accountsStrong knowledge of CRM systems, WordPress/Elementor, and social media platformsProven ability to manage multiple campaigns and projects end-to-end, meeting deadlines and KPIsStrong creative, strategic, and analytical skills to translate insight into actionExcellent time management, prioritisation, and multitasking skills in a fast-paced environmentCollaborative mindset, comfortable working with internal teams and external partnersBenefitsWork directly with an established leader and mentors who can help develop you and your careerA working environment that respects you and invests in youA dynamic working environment that will constantly engage and challenge youOpportunity to be part of a growth storyCompany OverviewWrite Edge specialises in English and Writing Classes. Build the foundation of the English language to help your child be more creative. It was founded in 2014, and is headquartered in Singapore, Central Region, SGP, with a workforce of 51-200 employees. Its website is https://www.write-edge.com.