[Remote] Paid Media Manager

Note: The job is a remote job and is open to candidates in USA. Hello There Collective is a social-first creative agency focused on building performance-driven brands. They are seeking a strategic Ad Buyer who can scale brands profitably across platforms like TikTok and Meta, while collaborating closely with creative teams and optimizing campaigns based on data-driven insights.ResponsibilitiesPlan, launch, and optimize campaigns across Meta, TikTok, and other emerging platformsBuild full-funnel campaign structures (awareness → consideration → conversion → retention)Develop structured creative testing roadmapsManage budget pacing and allocation across multiple accountsScale winning creative quickly and decisivelyMonitor CPA, ROAS, MER, CAC, LTV, CTR, thumbstop rates, hook rates, and creative fatigue signalsIdentify performance trends and proactively pivotConduct audience testing, offer testing, and landing page testing in collaboration with clientsImplement smart retargeting and retention strategiesPartner with creative strategists to inform ad angles based on performance dataProvide structured creative feedback based on metricsHelp identify what’s working and whyEnsure creative is platform-native and conversion-focusedDeliver clear, concise weekly performance updatesLead performance conversations on client calls when neededTurn data into insights, not just dashboardsProvide scaling plans backed by numbersSkills3+ years hands-on paid media experience (agency experience strongly preferred)Proven experience managing $50K–$500K+ monthly budgetsDeep platform knowledge (Meta + TikTok required)Strong understanding of DTC performance metricsExperience scaling brands profitably, not just maintaining campaignsComfortable in fast-moving environmentsProactive communicatorObsessed with testing and iterationHow to diagnose performance problems quicklyWhen to cut losersWhen to scale aggressivelyHow to align paid with creative strategyHow to manage multiple brands without chaosExperience with TikTok ShopExperience working alongside influencer teamsFamiliarity with Triple Whale, Northbeam, or advanced attribution toolsUnderstanding of retention metrics and lifecycle marketingExperience with CPG or retail launchesCompany OverviewHello There Collective offers creative content, social media, advertising, and brand promotion services. It was founded in 2018, and is headquartered in Los Angeles, California, USA, with a workforce of 11-50 employees. Its website is https://hellotherecollective.com.