[Remote] Paid Media Lead, Mapping

Note: The job is a remote job and is open to candidates in USA. Outside Interactive, Inc. is the premier hub for active lifestyle enthusiasts, offering best-in-class content and experiences. They are seeking a Paid Media Lead to oversee paid user acquisition across their portfolio, setting strategy and executing daily across major paid channels.ResponsibilitiesOnboard with our products, audiences, and the current state of paid media across the portfolioAudit all active campaigns across current platformsGet oriented in our analytics and measurement stack (AppsFlyer, 360ROI, Amplitude, Tableau, and BI reporting)Meet with the ASO Lead, Finance partner, Brand, Retention, and Product; understand handoffs and shared workflowsTake over hands-on execution of all live paid campaignsEstablish a baseline weekly performance report to the Growth DirectorStrengthen our attribution and measurement foundation in partnership with BI/DataImprove SKAN conversion value schemas and postback handling across iOS app campaignsRun initial incrementality and holdout tests on at least one major channelBuild a quarterly forecast model in partnership with FinanceEstablish channel scorecards and a weekly executive readout cadenceBegin testing refreshed audience and creative strategies in coordination with Creative, Brand, Product and the ASO LeadHave our measurement stack running cleanly and feeding reliable, decision-ready reportingHit subscription-quality unit economics across major channels (or have a clear, evidenced path there)Integrate subscription cohort economics (trial conversion, retention, renewal LTV) into bidding and pacing decisionsRun geo-experiments and lift tests as a routine part of measurementEstablish a steady creative testing cadence with Brand and ASO partnershipIdentify clear opportunities for scaling investment behind the highest-performing channelsIdentify and expand paid investment opportunities in new channelsOperate paid acquisition at scale across the app portfolio on both app and web surfacesMaintain portfolio-level investment logic (demand vs. remarketing vs. conquesting)Contribute full-funnel and GTM strategy to new product launches and feature releasesDrive measurable contribution to subscription growth across Trailforks, Gaia GPS, and MapMySkillsMinimum 7 years of hands-on paid media experience, with substantial time spent on mobile app user acquisition for a subscription or freemium-subscription businessDeep working fluency in AppsFlyer and 360ROI — able to independently diagnose and resolve attribution issuesFluent in iOS SKAN and ATT-era measurement: conversion value mapping, postback modeling, and privacy-safe measurement strategyFluent in Amplitude (or comparable product analytics) and Tableau (or comparable BI tooling)Expert-level spreadsheet skills (Excel or Google Sheets — modeling, forecasting, pivot/scenario analysis); SQL a plusSuccess leveraging AI tools across the paid media workflow — creative ideation and iteration, audience and performance analysis, reporting, and operational efficiencyHands-on execution experience across major paid channels (ASA, UAC, Meta, TikTok, PMax, YouTube, Reddit) without agency or contractor supportExperience operating at every stage of the marketing funnel and contributing to GTM strategy for consumer appsStrong working knowledge of mapping, fitness, or outdoor app categories, or comparable consumer subscription products and audiencesProven track record presenting performance results to executive leadership with expertise and gravitasComfortable working remotely with strong written communication and a proactive cadenceBachelor's degree in Marketing, Business, or related field, or equivalent experienceBenefitsAdditional compensation may include a bonus or commissionHealth careVisionDentalRetirementFlexible Time AwaySick leaveCompany OverviewOutside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. It was founded in 2019, and is headquartered in Boulder, Colorado, USA, with a workforce of 201-500 employees. Its website is https://www.outside.io.