[Remote] Paid Media Coordinator

Note: The job is a remote job and is open to candidates in USA. Stonehenge Health is a California-based supplements brand under the Hi-Altitude family of health-forward lifestyle brands. They are seeking a Paid Media Coordinator to support their direct-response media buying team with data management, reporting, and campaign operations. This role involves maintaining performance tracking, compiling performance data, conducting competitive research, and collaborating with Media Buyers to optimize campaigns. Responsibilities Maintain and update performance tracking across platforms (Google Ads, Meta, Bing), ensuring accuracy in spend, conversions, CPA, and ROAS Document and organize A/B test results across creative, landing pages, and audiences to support ongoing optimization Ensure consistency in campaign naming conventions and UTM tracking Identify and flag data discrepancies or anomalies for review Pull and compile performance data from GA4 and advertising platforms on a daily, weekly, and monthly basis Support the creation of performance reports and summaries used in team syncs and strategy discussions Monitor key metrics (CVR, CPA, funnel performance) to maintain clear visibility into campaign performance Track and maintain competitive intelligence across ads, messaging, and offers Monitor platforms such as Meta Ad Library and Google Ads Transparency Center to identify trends and new competitors Research keyword trends and seasonal patterns within the health and wellness space Monitor ad account issues (disapprovals, delivery errors) and flag for resolution Organize and maintain creative assets with clear tagging and categorization Coordinate with design teams to ensure timely delivery of campaign assets Work closely with Media Buyers to support campaign execution and gain exposure to testing and optimization strategies Skills Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience) Strong attention to detail and commitment to data accuracy Proficiency in Google Sheets or Excel Ability to learn new tools and platforms quickly (GA4, Google Ads, Meta Ads Manager) Strong organizational skills and ability to manage multiple priorities Clear written and verbal communication skills Curiosity about digital marketing and performance advertising Comfortable working in a fast-paced, remote environment Internship, coursework, or exposure to digital marketing, advertising, or analytics Familiarity with paid media platforms (Google Ads, Meta, Bing) Basic understanding of marketing metrics such as CPA, ROAS, and conversion rate Benefits Flexible time off + 9 annual company holidays Your Birthday is a paid vacation day - take the day to celebrate your awesomeness! 100% company-paid base plan Medical, Dental, and Vision Insurance for employees 100% company-paid Life Insurance and Short-Term Disability Coverage 3% Employer contributions to 401(k) regardless of employee participation! (Free money) Matching charitable contributions up to $2,500/year $1,200/annual Work from Home (WFH) stipend Employee recognition and rewards program Calm app subscription Pet insurance Free monthly employee product samples and team discounts Employee Referral Program Professional development fund for employees (We love HI-ER Education) And a collaborative, innovative work culture! Company Overview Hi-Altitude Brands is a fast-growing, industry-leading creative marketing company in California. It was founded in 2014, and is headquartered in Woodland Hills, California, USA, with a workforce of 11-50 employees. Its website is