[Remote] Newsletters & Audience Growth Manager

Note: The job is a remote job and is open to candidates in USA. BankersOnline is a trusted resource for community banks and credit unions, seeking a Newsletter & Audience Growth Manager to modernize and grow their email newsletters. The role involves leading the refresh of existing newsletters, developing new concepts, and implementing strategies for audience growth and engagement.ResponsibilitiesLead the refresh of Bankers Online’s four newslettersLead the development for several new newsletter conceptsDefine the audience, purpose, voice, and format for each newsletterManage newsletter editorial calendars and recurring content sectionsWrite, edit, curate, and package content for a professional banking audienceWork with subject-matter experts, marketing, sales, and operationsImprove subject lines, layout, engagement, and reader experienceBuild strategies to grow subscribers and deepen engagementTrack performance and recommend improvements based on dataSupport cross-promotion of Bankers Online content, events, memberships, and community resourcesSkillsExperience managing newsletters, email products, or recurring editorial contentStrong writing, editing, and headline judgmentFamiliarity with email platforms such as ActiveCampaign, HubSpot, Beehiiv, Mailchimp, or similar toolsAn understanding of audience development, segmentation, and engagement metricsThe ability to manage multiple projects and work in a small-company environmentA practical, collaborative, hands-on approachInterest in banking, financial services, compliance, risk, technology, or professional educationExperience in B2B media, trade associations, financial services, professional education, or niche publishingCompany OverviewThe banking industry's compliance, lending, security, operations, marketing, technology and ebanking information channel. It was founded in 2000, and is headquartered in Edmond, Oklahoma, USA, with a workforce of 11-50 employees. Its website is http://www.bankersonline.com/.