[Remote] New Media Director

Note: The job is a remote job and is open to candidates in USA. GitHub is the world’s leading platform for agentic software development, and they are seeking a New Media Director to manage their presence across digital channels. This role involves developing social media strategies, managing campaigns, and collaborating with various teams to create impactful content that resonates with the developer community.ResponsibilitiesSocial Media Strategy and Content - Own and evolve the cross-platform social media strategy (e.g., TikTok, X, LinkedIn, Instagram, YouTube, emerging channels). Translate company positioning into engaging, accessible, and differentiated content. Develop content frameworks tailored to each platform’s algorithm, audience behavior, and format (short-form video, threads, carousels, long-form). Monitor trends in AI, tech, and internet culture to inform timely and relevant contentPaid & Organic Campaign Strategy - Design and optimize campaigns integrating organic and paid media. Manage paid social budgets and partner to create targeting strategies, audience specific outreach and performance tracking. Build experimentation with data teams (A/B testing, creative iteration, audience segmentation) Partner with analytics to define KPIs (CAC, ROAS, engagement quality, conversion rates)Influencer & Creator Strategy - Develop and scale influencer partnerships across tiers (macro, micro, niche experts, AI thought leaders). Identify creators aligned with brand voice and target audiences, especially within tech and AI communities. Structure campaigns that balance authenticity with performance outcomesGenerate content cross-functionally – Partner with Communications, Developer Relations, Product Marketing, Content, Integrated and Growth Marketing teams to create developer first contentNavigate the AI landscape and content - Stay current on advancements in developer conversations and platforms leading GitHub to have a key voice in the community. Leverage AI tools for audience insights, measurement and execution strategiesSocial listening & measurement – Utilize tooling to understand social conversations across multiple platforms in order to shape dialogue with developers and communities in a proactive way. Collaborate with product, comms, and leadership to ensure GitHub’s brand, values and products enter the conversation through brand handles and community voices aligned to the company strategy.Ensure content and channels drive meaningful resultsSkills10+ years experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related fieldOR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 8+ years experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related fieldOR equivalent experience1+ year(s) people management experienceProven track record managing both paid and organic campaigns with measurable impactExperience with social media publishing platforms, new and emerging channels and content formats, plus experience running programs across influencer/creator ecosystems and partnership modelsExperience working in or closely with the AI, SaaS, or technology sectorsExperience using GitHub and GitHub Copilot with an understanding of AI products and developmentAnalytical mindset with experience using performance tools (e.g., Meta Ads Manager, Google Analytics, attribution platforms) and ability to bring social media expertise and insights to leadership and stakeholdersHigh creative judgment paired with performance-driven thinkingBenefitsBenefits and additional rewards, including annual bonus and stockCertain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's roleCompetitive payGenerous learning and growth opportunitiesExcellent benefits to support you, wherever you areCompany OverviewGitHub is a software company that offers code hosting services that allow developers to build software for open-source and private projects. It is a sub-organization of Microsoft. It was founded in 2008, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://github.com.Company H1B SponsorshipGitHub has a track record of offering H1B sponsorships, with 3 in 2026, 26 in 2025, 17 in 2024, 14 in 2023, 20 in 2022, 20 in 2021, 10 in 2020. Please note that this does not guarantee sponsorship for this specific role.