[Remote] Media Manager

Note: The job is a remote job and is open to candidates in USA. Nayamode is seeking a Program Manager for Media Advertising & Conversion, responsible for the strategy, planning, execution, and performance of paid media programs across digital and traditional channels. This role focuses on driving business outcomes by managing media investments and collaborating with cross-functional teams to optimize campaigns and improve conversion performance.ResponsibilitiesDevelop and own integrated paid media strategies aligned with business objectives across digital and traditional channelsPlan, implement, monitor, and optimize advertising campaignsManage media budgets, forecasts, and approvalsCoordinate media buying and campaign execution with agency partnersMaintain campaign timelines, project updates, and stakeholder communicationAnalyze campaign performance data and translate findings into actionable improvementsOptimize conversion performance across the marketing funnelConduct A/B and multivariate testing, funnel analysis, and usability reviewsTrack and improve ROAS, lead quality, and conversion ratesBuild and maintain an ongoing optimization roadmapDevelop and document conversion rate optimization (CRO) best practicesPartner with marketing, brand, analytics, UX, and production teams to align campaign executionCollaborate with agency partners and vendorsCommunicate campaign performance and recommendations to stakeholdersSupport training and education of internal teams on conversion optimizationMaintain campaign documentation and reportingSupport compliance and approval processes as requiredManage multiple projects simultaneously in a fast-paced environmentPerform other duties as assignedSkillsBachelor's degree in Marketing, Communications, or a related field (or equivalent experience)5–6+ years of digital marketing experience, including paid mediaExperience managing complex media campaigns and budgetsHands-on experience with Google AdsHands-on experience with The Trade DeskHands-on experience with Meta advertising platformsHands-on experience with Adobe Analytics or similar analytics platformsStrong analytical, communication, and project management skillsAbility to interpret data and make data-driven decisionsProficiency with Microsoft Office or similar productivity toolsExperience with Tableau or similar visualization toolsFamiliarity with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)Knowledge of conversion tracking and attribution modelsExperience with project management softwareExperience working in regulated or compliance-driven industriesAgency or high-growth company experienceExperience collaborating with creative or design teamsCompany OverviewDigital agency using smart technology to power rich creative. It was founded in 2005, and is headquartered in Redmond, Washington, USA, with a workforce of 51-200 employees. Its website is http://nayamode.com/.