[Remote] Marketing Technology (MarTech) Integration & Automation Manager (Open To Remote)

Note: The job is a remote job and is open to candidates in USA. Simpson Strong-Tie is a leader in engineered structural connectors, software, and solutions for the building industry. They are seeking a Marketing Technology Integration & Automation Manager to reshape Digital Marketing and eCommerce execution by integrating platforms and redesigning workflows to enhance operational efficiency. The role focuses on driving automation and ensuring the foundational systems support long-term scalability and effectiveness.ResponsibilitiesCollaborate with stakeholders across the Digital Marketing and eBusiness team to restructure end‑to‑end workflows, reducing manual effort and reliance on coordination‑based executionTranslate business goals and operational needs into system‑driven execution models, including autonomous and human‑in‑the‑loop designsOwn the full lifecycle of automated workflows, including creation, iteration, performance measurement, and retirementBuild and configure solutions, agents, and platform automations using existing IT‑approved tools and systemsAct as the orchestration layer across marketing platforms by connecting data, actions, and decision logic to minimize manual handoffsProvide operational stewardship for critical platform connections, tagging frameworks, and measurement touchpoints that automation and agent‑driven workflows depend onEnsure automations are resilient, observable, and aligned with marketing objectives rather than one‑off task executionProvide connective enablement across core marketing platforms and integrations, ensuring the foundational systems between major initiatives remain reliable, governed, and aligned with automation-driven executionPartner closely with existing digital marketing data, analytics, IT, and platform experts to clarify ownership boundaries, handoffs, and escalation paths, without duplicating analytics, reporting, or insight-generation responsibilitiesServe as the coordination point for cross-platform integration health, tagging governance, and measurement continuity, particularly where responsibilities span multiple teams or toolsEstablish shared standards, documentation, and system expectations that enable consistent execution while respecting existing subject-matter ownershipIdentify foundational gaps or risks that could undermine automation, agent-led workflows, or AI-enabled capabilities, and work with the appropriate owners to address themRestructure traditional project and program management responsibilities for marketing execution by embedding planning, coordination, and tracking logic directly into systems and automationsOwn outcomes such as cycle‑time reduction, elimination of manual work, and adoption of automated workflows across the teamEvaluate requests and initiatives and recommend when automation is not the right solution, prioritizing impact over activityEnsure the clarity, reliability, and continuity of foundational integrations and execution enablers that support automation-driven marketing workflowsPartner with Digital Marketing leadership to determine agent‑owned vs human‑owned responsibilitiesDefine and document human‑in‑the‑loop expectations, escalation paths, and accountability for automated workflowsManage automation ownership models at the individual, team, or department level and retire solutions when they no longer provide valueLead adoption, rollout, and change management for newly restructured workflows and automation‑driven systemsPartner with marketing managers to ensure new ways of working are understood, adopted, and sustainedChallenge legacy processes and advocate for improved execution models grounded in system‑driven deliveryServe as the primary advisor for Digital Marketing on effective use of AI‑enabled capabilities within existing IT approved platformsEstablish best practices for responsible, effective automation and Copilot usage across the Digital Marketing and eBusiness teamAct as the marketing liaison to IT for larger enterprise AI initiatives, representing marketing workflows and requirements without owning enterprise AI strategy or infrastructureSkillsRedesigning workflows (not just documenting them)Automating cross‑tool processes (websites, campaigns, data, reporting, execution)Working inside an IT‑governed environment with approved platformsPartnering with stakeholders to challenge and change how work is done7–10 years total experience, with most of it in Digital marketing operations, Marketing technology, Ecommerce systems, Platform integration or automation rolesBachelor's degree in Marketing, Information Systems, Business, Computer Science or equivalent practical experiencePlatform certifications (e.g., marketing automation, CRM, analytics)Copilot Studio / low‑code automation certificationsAgile / Lean / systems‑thinking coursework (formal or informal)BenefitsQuarterly Bonuses/Commission: You will be eligible for either a bonus or commission, paid on a quarterly basis.Medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, pay for holidays, vacation, sick days, funerals and jury duty, years of service awards, employee discounts, employee referral bonuses, charitable contribution matching, education reimbursement and more.Company OverviewA leader in structural systems research and technology, Simpson Strong-Tie is one of the world's largest suppliers of structural building products. It was founded in 1956, and is headquartered in Pleasanton, California, USA, with a workforce of 5001-10000 employees. Its website is https://www.strongtie.com.