[Remote] Marketing Technology Engineer

Note: The job is a remote job and is open to candidates in USA. Delta Defense LLC is a company focused on providing marketing, operations, and customer service for the USCCA, which safeguards the rights of responsible American gun owners. They are seeking a Marketing Technology Engineer to build and maintain systems that enhance marketing efforts through customer data, analytics, and automation, while also collaborating with various teams to optimize processes and improve data quality.ResponsibilitiesConfigure, maintain, and support marketing technology platforms, including marketing automation, CDPs, analytics tools, tag management systems, CMS tools, CRM-connected workflows, testing tools, and affiliate or partner tracking platformsImplement, validate, and troubleshoot digital tracking across websites, landing pages, campaigns, lead funnels, customer lifecycle touchpoints, affiliate journeys, and sales handoffsSupport event schemas, dataLayer usage, pixels, SDKs, URL parameters, UTM standards, campaign attribution, affiliate tracking parameters, and analytics reporting requirementsTranslate business needs into technical requirements, including tracking plans, audience logic, platform configurations, integration requirements, QA plans, and reporting specificationsValidate and troubleshoot JSON payloads, event properties, user traits, lead attributes, webhook data, API responses, destination mappings, and data type issues that impact reporting, activation, personalization, or downstream systemsBuild and support audience segments, lifecycle workflows, campaign triggers, personalization rules, suppression logic, lead nurture flows, and data activation workflows across marketing and sales systemsUse practical MarTech technical skills — including Regex, Liquid or similar templating logic, HTML/CSS, light SQL, lightweight JavaScript, and browser developer tools — to support QA, troubleshooting, personalization, campaign rendering, data validation, and platform configurationPartner with Marketing, Sales, Analytics, Data, Engineering, Product, B2B, affiliate/channel stakeholders, vendors, and IT teams to support lead capture, routing, attribution, customer data activation, and campaign measurementCreate and execute QA plans for tags, events, audiences, campaigns, personalization, links, integrations, consent behavior, attribution parameters, affiliate tracking, lead routing, and reporting outputsTroubleshoot data discrepancies, broken events, missing traits, malformed payloads, incorrect audience membership, failed destinations, personalization issues, campaign errors, affiliate attribution issues, and reporting anomaliesSupport integrations and data flows between marketing platforms, sales systems, analytics tools, CDPs, CRMs, CMS tools, data warehouses, internal systems, and vendor platformsMaintain clear documentation, including technical requirements, QA checklists, implementation notes, event schemas, data mapping details, troubleshooting guides, and platform support processesApply company standards for privacy, consent, suppression, unsubscribe behavior, PII handling, vendor access, data governance, and responsible customer/prospect data useUse approved AI tools responsibly to improve speed and quality of documentation, troubleshooting, QA planning, technical drafting, analysis, and stakeholder support while validating outputs against source systems, documentation, data, and business contextIdentify opportunities to improve data quality, marketing automation, attribution accuracy, platform reliability, campaign execution efficiency, and Marketing Technology team processesSkillsApplicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this timeA high school diploma or equivalent is required3+ years of experience in marketing technology, marketing operations technology, analytics implementation, digital marketing systems, data operations, revenue operations, web technology, or a related technical marketing roleExperience supporting platforms such as Braze, Segment, Google Tag Manager, GA4, Salesforce, CMS tools, A/B testing tools, analytics platforms, affiliate platforms, or similar systemsExperience implementing or maintaining tags, pixels, event schemas, dataLayer events, URL/UTM parameters, campaign attribution, lead source attribution, or analytics instrumentationWorking knowledge of JSON, event payloads, user traits, lead attributes, API responses, webhooks, destination mappings, Regex, Liquid or similar templating logic, HTML/CSS, light SQL, lightweight JavaScript, and browser developer toolsFamiliarity with common tracked-event and customer data types, including strings, integers, booleans, arrays, objects, datetimes, and null valuesAbility to troubleshoot tracking, campaign, audience, integration, lead routing, attribution, and reporting issues across multiple systemsAbility to translate business requirements into technical specifications, QA plans, tracking requirements, platform configurations, audience logic, and reporting requirementsGeneral understanding of digital marketing, lifecycle marketing, B2B marketing, affiliate marketing, lead generation, attribution, customer engagement, sales enablement, privacy, consent, PII handling, unsubscribe/suppression behavior, vendor access, and responsible customer/prospect data usageStrong analytical, problem-solving, documentation, communication, and stakeholder-management skills, including the ability to explain technical concepts to non-technical audiencesAbility to work independently and collaboratively in a fast-paced environment with shifting prioritiesDemonstrates the Core Values of Delta Defense, LLCBachelor's degree in information systems, marketing technology, analytics, web development, business, computer science, or related field preferred; equivalent experience or certifications may be consideredBenefitsThis role is also bonus-eligible for company incentive plan.#25 on The Wall Street Journal’s 2025 Top 100 America’s Most Loved WorkplacesNewsweek Top 100 America’s Most Loved Workplaces (2023 & 2024)Inc. 5000 “Fastest Growing Private Companies” – 14 years in a rowCompany OverviewDelta Defense, LLC is the private company that provides Marketing, Operations and Customer Care for the U.S. Concealed Carry Association. It was founded in 2003, and is headquartered in West Bend, Wisconsin, USA, with a workforce of 501-1000 employees. Its website is https://www.deltadefense.com/.