[Remote] Marketing Strategy Manager

Note: The job is a remote job and is open to candidates in USA. DraftKings Inc. is a technology company focused on innovation and the integration of AI into customer experiences. As a Marketing Strategy Manager, you will engage online casino customers by turning insights into actionable strategies, collaborating across teams to drive growth and improve campaign effectiveness.ResponsibilitiesCommunicate clear, compelling narratives, both written and verbal, to influence and align stakeholders, synthesizing insights, business goals, and constraints into actionable recommendationsDevelop and refine customer personas by integrating research insights, performance data, and market trendsServe as a subject matter expert on online casino customers, guiding targeting, messaging, and engagement strategies across campaignsAnalyze competitor marketing strategies, including creative execution, messaging, and positioning, to identify opportunities and inform approachPartner with Research, Analytics, and Media teams to translate customer insights into effective campaign strategies and briefsBuild a deep understanding of the competitive landscape and broader market trends to inform strategic directionCollaborate cross-functionally to ensure consistent, customer-first strategies across channels and touchpointsTake ownership of initiatives end-to-end, proactively identifying opportunities, driving work forward, and delivering results in a fast-paced, matrixed environmentSkillsAt least 5 years of experience in marketing, strategic planning, or customer insights within a business-to-consumer environmentExperience working with digital or technology brandsA data-driven mindset, with the ability to synthesize complex data into clear insights and strategic recommendationsStrong judgment and decision-making skills, with the ability to incorporate new information and act decisivelyA track record of ownership and accountability, with experience driving work independently from concept through executionThe ability to translate customer research and data into actionable marketing strategiesStrong collaboration and communication skills, with the ability to influence cross-functional partnersA customer-first mindset and curiosity for evolving market trends and consumer behaviorBenefitsBonusEquityBenefitsCompany OverviewIt's simple, we believe life is more fun when you're in on the action. It was founded in 2012, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://www.draftkings.com.