[Remote] Marketing Strategist - Corporate Banking
Note: The job is a remote job and is open to candidates in USA. American AgCredit is a national financial system supporting agriculture, and they are seeking a Marketing Strategist - Corporate Banking to lead the development and execution of their marketing strategy. This role involves overseeing marketing planning, managing partnerships, and ensuring alignment with organizational goals to drive brand growth and customer engagement.ResponsibilitiesDevelops and leads new processes to partner with Association business stakeholders, capturing marketplace intelligence and identifying opportunities to inform marketing, brand, and business development strategiesOwns and manages the marketing planning process, ensuring alignment with organizational goals and business priorities for Corporate Banking groupPartners with Corporate Banking leaders and Brand teammates to translate marketplace opportunities into actionable campaigns, programs, and contentAct as key resource for market intelligence/data to identify business development opportunitiesIntegrates Terrain into planning process and maximizes this resource’s potential as a market differentiator and competitive advantageDirects the development and management of the function’s marketing budgetActs as a point of contact with the Brand organization regarding Salesforce business development processes, ensuring integration of marketing strategy with GTM executionProvides strategic guidance and oversight for external relationships, including agricultural organizations, sponsorships, alliances, and industry partnerships, aligning engagement with Association objectivesPartner with Events team to develop and execute industry-related marketing/education eventsDevelops, updates, and improves marketing materials and digital assets appropriate for Corporate Banking teamEnsure Marketing team is aligned with Association Mission and is in compliance with Regulatory guidelinesSkillsBachelor's degree in Marketing, Business Administration, Communications, or related field7+ years of progressive experience in marketing strategy, brand management, or business developmentDemonstrated experience leading integrated marketing planning and budget managementUnderstanding of sponsor/private equity structures and their involvement in agriculture-related industriesExperience within agriculture, financial services, or cooperative business modelsKnowledge of Farm Credit System structure, alliances, and industry partnershipsStrong understanding of business development processes and CRM platforms (Salesforce experience preferred)Proven ability to analyze marketplace data and translate insights into actionable strategiesExcellent collaboration, communication, and presentation skills with the ability to influence stakeholders at all levels of the organizationExperience managing external partnerships, alliances, and sponsorshipsMust have the ability to perform basic office tasks and work in a typical office settingEmployee will be sitting for extended periods of time and accomplishing work at a desk and work at a computer for an extended periodMust have strong written and verbal communication skills to adequately convey ideas and work well with a teamSome lifting and moving of items up to 25 pounds requiredWork during established business hours and may require occasional weekend and/or evening workPosition requires frequent travelBenefitsCommitment to agriculture and the communities we serveFamily friendly work environmentInvestment in employee developmentMedical, Dental and Vision coverageOutstanding 401k – automatic 3% employer contribution, plus match up to 6%Generous Paid Time Off (Vacation accrued at 21 days annually, Sick Days accrued at 15 days annually, 12 paid holidays, plus 16 hours of volunteer time)Competitive Incentive Compensation PlanDisability & Life InsuranceEmployee mental, physical, and financial wellness programsThe position is bonus eligible based on association and personal performanceCompany OverviewAmerican AgCredit is a borrower-owned association chartered through the Farm Credit System. It was founded in 1916, and is headquartered in Mobile, Alabama, USA, with a workforce of 501-1000 employees. Its website is http://www.agloan.com/.