[Remote] Marketing Specialist - Money Transfer

Note: The job is a remote job and is open to candidates in USA. IDT Corporation is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. They are seeking a bilingual (Spanish/English) Marketing Specialist to manage and execute CRM campaigns that drive acquisition, engagement, retention, and revenue growth for the BOSS Money Transfer business in the USA market.ResponsibilitiesDevelop and execute multi-channel CRM campaigns across the customer lifecycle (acquisition, onboarding, engagement, retention, and win-back)Manage CRM campaigns and calendar for the money transfer business. This requires JIRA creations for campaigns and promo codes, creation of marketing messages in multiple languages, testing of messages, creation of emails and proper follow through to ensure campaigns are launched on timeSegment audiences based on behavioral, demographic, and transactional data to drive personalization and relevanceWork closely with the CRM team to plan and launch A/B testing campaigns to improve overall conversions and generate acquisitions and transactionsCollaborate with the design team to create all visual assets for emails, in apps and other CRM activitiesWork closely with the CRM team to analyze campaign performance to improve messaging, types of campaigns, promotions, etcWork closely with product teams and align CRM campaigns with business goals/prioritiesManage the community event calendar for BOSS Money and prepare all the materials, communications and offers needed for the eventsSkills3+ years of experience in marketing, preferably marketing communications or CRMBachelor's degree in Marketing, Business, Communications, or related fieldExcellent project management and cross-functional collaboration skillsMust have B2C experienceKnowledge of Braze and experience with appsFully bilingual in English / Spanish both written and oralBenefits100% Remote work opportunity!B2B Employment ($, gross).Stable job with long-term growth perspective.Competitive salary with annual performance review.Really good hardware.An exciting and challenging job with talented people around.Continuous learning and career growth opportunities.Compensation for professional training, seminars, and conferences.Referral program – get rewarded for helping us grow the team with talented people.Company-supported English classes to enhance your professional growth.Company OverviewIDT Corporation enriches lives, providing communication, entertainment and financial services. It was founded in 1990, and is headquartered in Newark, New Jersey, USA, with a workforce of 1001-5000 employees. Its website is http://idt.net.