[Remote] Marketing Paid Consultant - Channel Performance & Attribution Analysis

Note: The job is a remote job and is open to candidates in USA. LinkedIn is seeking experienced performance marketing analysts and channel measurement professionals for a project-based interview focused on their AI Marketplace. The role involves explaining workflows related to cross-channel performance reporting, attribution analysis, and providing actionable recommendations based on performance findings.ResponsibilitiesAssembling cross-channel performance data from platforms, analytics tools, CRM, and spreadsheetsReconciling platform-reported outcomes against the organisation’s source of truthSeparating correlation from causation using incrementality, holdouts, or cautious analytical framingTurning performance findings into action recommendations for channel owners and executivesExplaining workflows specifically within: cross-channel performance reporting, attribution analysis, anomaly investigation, benchmarking, and budget-recommendation workflowsSkills6+ years in performance marketing analytics, channel analytics, paid media reporting, or growth analyticsDirect, hands-on experience in cross-channel performance reporting, attribution analysis, anomaly investigation, benchmarking, and budget-recommendation workflowsExperience making or influencing decisions related to data-source reconciliation, attribution interpretation, anomaly diagnosis, benchmark usage, audience tailoring, and action recommendationsFamiliarity with tools such as: Google Analytics, Adobe Analytics, Google Ads, Meta Ads, LinkedIn Ads, Tableau, Looker, Power BI, Supermetrics, Excel, SQLStrong ability to clearly explain workflows, decisions, and reasoningExperience owning or directly executing these workflows in a real production environmentExperience working cross-functionally with HR, legal, payroll, finance, HRIS, business leaders, people managers, or compensation committee stakeholders as relevant to the workflowBenefitsRemoteSelected participants will be paid for completing a recorded AI-led video interviewParticipants will control their own scheduleMay participate in other opportunities as they chooseCompany OverviewLinkedIn is a professional networking site that allows users to create business connections, search for jobs, and find potential clients. It is a sub-organization of Microsoft. It was founded in 2003, and is headquartered in Sunnyvale, California, USA, with a workforce of 10001+ employees. Its website is https://www.linkedin.com.