[Remote] Marketing Paid Consultant - Attribution, MMM & Experimentation

Note: The job is a remote job and is open to candidates in USA. LinkedIn is seeking experienced marketing measurement and growth analytics professionals to provide expert insights for a project in their AI Marketplace. The role involves completing a one-time, paid, project-based interview focusing on various marketing methodologies such as attribution modeling and experimentation.ResponsibilitiesChoosing attribution, MMM, incrementality, and testing approaches for different business decisionsAssembling and validating spend, exposure, conversion, and outcome data across channelsDesigning statistically sound A/B or multivariate tests with clear hypotheses, guardrails, sample size, and durationTranslating model or experiment output into budget, creative, channel, or programme recommendationsExplaining workflows specifically within: attribution modelling, marketing-mix modelling, incrementality testing, and experiment design workflowsSkills8+ years in marketing measurement, growth analytics, experimentation, attribution, or marketing data scienceDirect, hands-on experience in attribution modelling, marketing-mix modelling, incrementality testing, and experiment design workflowsExperience making or influencing decisions related to model choice, data inclusion, validation method, statistical thresholds, guardrails, experiment roadmap, and actionability criteriaFamiliarity with tools such as: R, Python, SQL, Google Analytics, Adobe Analytics, Meta/Google/LinkedIn Ads data, Snowflake, BigQuery, Tableau, Optimizely, VWOStrong ability to clearly explain workflows, decisions, and reasoningExperience owning or directly executing these workflows in a real production environmentExperience working cross-functionally with HR, legal, payroll, finance, HRIS, business leaders, people managers, or compensation committee stakeholders as relevant to the workflowBenefitsRemoteParticipants will be paid for completing a recorded AI-led video interviewParticipants will control their own scheduleMay participate in other opportunities as they chooseCompany OverviewLinkedIn is a professional networking site that allows users to create business connections, search for jobs, and find potential clients. It is a sub-organization of Microsoft. It was founded in 2003, and is headquartered in Sunnyvale, California, USA, with a workforce of 10001+ employees. Its website is https://www.linkedin.com.