Remote Marketing Ops Specialist
Location: Remote
Reports to: Head of Marketing
Department: Marketing
Core platforms: Salesforce, Pardot / Account Engagement (MCAE), WordPress, GA4
About AllenComm
AllenComm is a leader in custom corporate learning solutions, recognized for innovation and excellence with over 500 industry awards. We help enterprise organizations optimize their learning ecosystems through strategic custom design, cutting-edge technology, and impactful solutions.
Position Summary
The Marketing Ops Specialist keeps AllenCommâs marketing technology running smoothly and accurately. Youâll work hands-on in Salesforce, Pardot / Account Engagement (MCAE), and our WordPress website on a regular basis, while supporting analytics and coordinating with our outside agency partners. Youâll collaborate with a Marketing Manager who handles brand, content, and creative, with leadership driving strategy and growth. Because weâre a small team, this role sits at the intersection of marketing and sales operations â youâll need to be comfortable on both sides of Salesforce to close the loop between the leads we generate and the revenue we report on. This is a focused role that suits someone who likes owning the technical side of marketing without the overhead of a large team or high-volume operation.
Key Responsibilities
⢠Administer the marketing automation platform (Pardot / Account Engagement), including building and maintaining nurture programs, email campaigns, lead scoring, segmentation, and deliverability
⢠Manage lead handoff between marketing and sales in Salesforce, including MQL to SAL transitions, follow-up monitoring, and attribution reporting that tracks marketingâs contribution through the full sales cycle
⢠Handle campaign tracking, lead routing, field mapping, and reporting on both the marketing and sales sides of Salesforce â giving leadership clear visibility into whatâs working and where leads are going
⢠Maintain the companyâs WordPress website for routine edits: page updates, landing pages, and forms. Routine changes shouldnât require a developer. Coordinate with our web agency on larger updates
⢠Own website analytics (GA4) and provide reporting that connects marketing activity to pipeline â campaign performance, cost per lead, and channel results
⢠Serve as the day-to-day point of contact for our SEO and paid search agency, reviewing performance, tracking spend, and keeping efforts aligned with marketing goals
⢠Manage a small set of martech tools and subscriptions: renewals, access, and basic troubleshooting of data flow between platforms
⢠Use AI capabilities already embedded in the platform stack and help evaluate new tools that can improve efficiency or insight across the marketing operation
Qualifications
Required
⢠2â5 years in marketing operations or marketing technology in a B2B environment
⢠Hands-on experience with Salesforce and Pardot / Account Engagement (MCAE). Youâve built nurture programs, managed campaigns at the platform level, and know your way around Salesforce on both the marketing and sales sides: lead routing, campaign tracking, handoff workflows, and reporting
⢠Experience configuring the Pardot (Account Engagement) â Salesforce connector specifically
⢠Comfortable working in WordPress: page updates, form management, basic troubleshooting. Routine edits shouldnât require a developer
⢠Enough familiarity with SEO, paid search, and analytics to work productively with an outside agency, interpret results, and ask the right questions
⢠Solid analytical skills. You can pull data, interpret it, and communicate findings clearly to people who arenât in the weeds
Preferred
⢠Experience with Asana or similar project management tools
⢠Familiarity with AI features in marketing platforms or standalone AI tools for content, automation, or data analysis
⢠Background in professional services, technology, or learning and training industries
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Reports to: Head of Marketing
Department: Marketing
Core platforms: Salesforce, Pardot / Account Engagement (MCAE), WordPress, GA4
About AllenComm
AllenComm is a leader in custom corporate learning solutions, recognized for innovation and excellence with over 500 industry awards. We help enterprise organizations optimize their learning ecosystems through strategic custom design, cutting-edge technology, and impactful solutions.
Position Summary
The Marketing Ops Specialist keeps AllenCommâs marketing technology running smoothly and accurately. Youâll work hands-on in Salesforce, Pardot / Account Engagement (MCAE), and our WordPress website on a regular basis, while supporting analytics and coordinating with our outside agency partners. Youâll collaborate with a Marketing Manager who handles brand, content, and creative, with leadership driving strategy and growth. Because weâre a small team, this role sits at the intersection of marketing and sales operations â youâll need to be comfortable on both sides of Salesforce to close the loop between the leads we generate and the revenue we report on. This is a focused role that suits someone who likes owning the technical side of marketing without the overhead of a large team or high-volume operation.
Key Responsibilities
⢠Administer the marketing automation platform (Pardot / Account Engagement), including building and maintaining nurture programs, email campaigns, lead scoring, segmentation, and deliverability
⢠Manage lead handoff between marketing and sales in Salesforce, including MQL to SAL transitions, follow-up monitoring, and attribution reporting that tracks marketingâs contribution through the full sales cycle
⢠Handle campaign tracking, lead routing, field mapping, and reporting on both the marketing and sales sides of Salesforce â giving leadership clear visibility into whatâs working and where leads are going
⢠Maintain the companyâs WordPress website for routine edits: page updates, landing pages, and forms. Routine changes shouldnât require a developer. Coordinate with our web agency on larger updates
⢠Own website analytics (GA4) and provide reporting that connects marketing activity to pipeline â campaign performance, cost per lead, and channel results
⢠Serve as the day-to-day point of contact for our SEO and paid search agency, reviewing performance, tracking spend, and keeping efforts aligned with marketing goals
⢠Manage a small set of martech tools and subscriptions: renewals, access, and basic troubleshooting of data flow between platforms
⢠Use AI capabilities already embedded in the platform stack and help evaluate new tools that can improve efficiency or insight across the marketing operation
Qualifications
Required
⢠2â5 years in marketing operations or marketing technology in a B2B environment
⢠Hands-on experience with Salesforce and Pardot / Account Engagement (MCAE). Youâve built nurture programs, managed campaigns at the platform level, and know your way around Salesforce on both the marketing and sales sides: lead routing, campaign tracking, handoff workflows, and reporting
⢠Experience configuring the Pardot (Account Engagement) â Salesforce connector specifically
⢠Comfortable working in WordPress: page updates, form management, basic troubleshooting. Routine edits shouldnât require a developer
⢠Enough familiarity with SEO, paid search, and analytics to work productively with an outside agency, interpret results, and ask the right questions
⢠Solid analytical skills. You can pull data, interpret it, and communicate findings clearly to people who arenât in the weeds
Preferred
⢠Experience with Asana or similar project management tools
⢠Familiarity with AI features in marketing platforms or standalone AI tools for content, automation, or data analysis
⢠Background in professional services, technology, or learning and training industries
Powered by JazzHR
9ezsVEdcFk
Apply Now
Apply Now