[Remote] Marketing Operations Analyst

Note: The job is a remote job and is open to candidates in USA. Improvado is seeking a Marketing Operations Analyst to join their RevOps team. The role involves owning the marketing operations and analytics stack, including conversion tracking and lead lifecycle management, while ensuring effective communication across the revenue cycle.ResponsibilitiesSet up and maintain conversion tracking across GA4, Mixpanel, GTM, paid pixels, and HubSpotAnalyze website traffic, user behavior, SEO performance, and campaign ROIBuild and maintain dashboards for Paid, SEO, and revenue funnel analysisMonitor lead generation metrics — MQLs, SQLs, and conversion paths across the funnelManage HubSpot lead routing, audience lists, workflows, and automationMaintain and improve lead enrichment and validation pipelines (Clay → HubSpot → Salesforce)Handle email validation, lead scoring, and list hygieneCommunicate effectively across the revenue cycle — from first touch to closed dealSet up A/B tests and manage their analytics layerConfigure events, data layers, and custom scripts for trackingAnalyze traffic anomalies and bot/crawler activityWork with experimentation tools such as VWOMaintain and improve attribution models (first-touch, last-touch, linear)Perform manual attribution of unattributed opportunitiesCalculate and report on marketing and sales cost efficiencySkills2+ years in marketing analytics, marketing operations, or a RevOps-adjacent roleStrong HubSpot proficiency — workflows, automation, audience building, lead routingHands-on experience with GA4, Google Tag Manager, and conversion trackingSolid understanding of the B2B SaaS lead lifecycle (MQL → SQL → Opportunity → Revenue)Working knowledge of SEO fundamentals and SEO analyticsExperience with A/B testing tools and methodologyAdvanced English — written and verbalAvailability to work US time zones (Eastern or Pacific)SaaS industry background; US market experience is a plusExperience with Clay, Mixpanel, Microsoft Clarity, or VWOFamiliarity with BI tools — Power BI, Looker, Tableau, or SupersetWorkflow automation experience (Make, Zapier, or similar)BenefitsRemote-first environment20 working days of PTO per yearUS holidays and additional days offProfessional development reimbursementCompany OverviewImprovado is an advanced marketing analytics tool for data-driven marketing teams functioning within major companies. It was founded in 2015, and is headquartered in San Diego, California, USA, with a workforce of 51-200 employees. Its website is https://improvado.io/.