[Remote] Marketing Operations & AI Strategist

Note: The job is a remote job and is open to candidates in USA. ServiceTrade is a leading field service management platform dedicated to enhancing the productivity of commercial contractors. They are seeking a Marketing Operations & AI Strategist who will lead the AI transformation of marketing operations, architect scalable AI-enabled systems, and drive measurable business outcomes through innovative marketing strategies.ResponsibilitiesDefine and execute the vision for how AI reshapes marketing execution at ServiceTradeDesign, deploy, and continuously improve AI-powered workflows, agents, and decision systemsEstablish standards for prompt engineering, evaluation, and continuous learningLead rapid experimentation across AI tools and approaches, translating learnings into scaled workflowsEnsure AI initiatives are tied to business outcomes (pipeline, revenue, efficiency) — not just activityArchitect scalable, AI-enabled marketing systems across HubSpot, Salesforce, and adjacent toolsRedesign campaign execution into repeatable, modular systems that can be automated and optimizedPartner with GTM Engineering to evolve system architecture, integrations, and data flowsIdentify and eliminate manual, fragmented processes — replacing them with intelligent automationBuild next-generation attribution models that connect activity to pipeline to revenueDesign AI-driven monitoring and reporting systems that continuously surface what's working, what's not, and where to optimizeLeverage AI to uncover insights and opportunities beyond standard reportingTranslate complex data into clear, strategic recommendations for leadershipOwn lifecycle strategy and implementation in partnership with GTM EngineeringEvolve how we detect, score, prioritize, nurture, and hand off ICP accounts to drive higher-quality pipelineBuild intelligent scoring, routing, and segmentation models using behavioral and firmographic dataContinuously optimize funnel conversion through structured experimentation and AI-driven insightsBuild a repeatable, scalable campaign operating system — planning, execution, QA, measurementStandardize frameworks, templates, and processes across the teamEnsure every campaign is measurable, optimized, and continuously improvingDrive adoption of new systems, workflows, and ways of working across marketingPartner cross-functionally to align on processes, data, and performance expectationsMentor team members and elevate overall marketing operations maturitySkills10+ years in Marketing Operations, Growth Operations, or Marketing Analytics (B2B SaaS strongly preferred)Proven track record of building and scaling marketing operations functions — not just maintaining themExperience leading major operational or systems transformationsHands-on experience applying AI to marketing workflows — beyond experimentation, into productionWorking knowledge of prompt engineering, AI agents, and workflow automationDemonstrated ability to connect AI initiatives to measurable business outcomesExpert-level HubSpot experience and strong Salesforce fluencyStrong understanding of marketing data architecture, integrations, and trackingComfortable working with APIs, data flows, and debugging complex systemsFamiliarity with development and architecture best practicesComfortable building agentic solutions with Claude, ChatGPT, or GeminiExpertise in attribution, funnel analytics, and performance measurementAbility to move from data to insight to actionStrong business acumen with a focus on pipeline and revenue impactAbility to influence senior stakeholders and drive alignment across teamsClear, structured communicator who can simplify complex conceptsComfortable operating in ambiguity and leading through changeExperience building an AI-first marketing operations function from the ground upExperience designing or managing AI agents or autonomous workflows in a production environmentBackground in high-growth or transformation-stage SaaS companiesTrack record of rebuilding attribution in complex GTM environmentsHistory of overseeing and driving change management with the introduction of new technologies, novel approaches and mindshiftsBenefitsMedical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions Dental and Vision through UnumFlexible Spending Account and Dependant Care AccountCompany-paid Life insurance, STD and LTDVoluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance401(k) with up to 3% employer match and NO vesting periodFlexible PTO policy10 company holidaysParental LeavePaid Time Off for VolunteeringEmployee Reimbursement Program to use for well-being, technology and/or professional developmentCompany OverviewServiceTrade offers mobile and web apps for maintenance businesses to deliver more service calls and connect with their customers. It was founded in 2012, and is headquartered in Durham, North Carolina, USA, with a workforce of 201-500 employees. Its website is http://servicetrade.com.