[Remote] Marketing Manager, Retention

Note: The job is a remote job and is open to candidates in USA. Cable One/Sparklight is focused on keeping their customers and associates connected to what matters most. The Marketing Manager, Retention will develop, execute, and optimize marketing initiatives aimed at reducing churn and enhancing customer engagement across multiple markets.ResponsibilitiesDevelop and execute omnichannel retention initiatives designed to reduce churn, improve engagement, and support customer lifetime valueSupport a test-and-learn culture by embedding experimentation and optimization into retention campaign planningTranslate campaign and customer performance data into actionable insights and recommendationsPartner cross-functionally to support retention initiatives aligned to customer and business needsMonitor customer behavior, market trends, and competitive activity to identify opportunities for retention improvementPlan, schedule, and execute multi-market retention campaigns aligned to business priorities and customer lifecycle strategiesDevelop, build, QA, schedule, and deploy retention email campaigns, including customer-facing copy, campaign setup, and execution within marketing platformsMaintain direct involvement in campaign execution activities, including targeting, fulfillment, launch coordination, and optimizationManage day-to-day operational execution needs, including retention fulfillment and migration-related initiativesEnsure campaign assets, customer lists, reporting files, and communications are delivered accurately and on timeMaintain high standards for execution quality, documentation, and operational consistencyEmbed A/B testing and test-and-learn methodologies into campaign planning to improve messaging, offers, timing, and targeting strategiesPartner with Analytics and stakeholders to define KPIs, evaluate campaign effectiveness, and identify optimization opportunitiesTrack, analyze, and report on retention, upgrade, and engagement metrics to support continuous improvementLeverage customer insights, campaign results, and market trends to refine retention strategies and recommendationsApply performance insights to improve customer outcomes, reduce churn, and support incremental revenue growthOwn campaign reporting and performance analysis for assigned retention initiativesTranslate campaign and customer data into clear, concise insights and actionable recommendationsPrepare and deliver recurring performance updates, dashboards, and presentations for stakeholders and leadershipIdentify trends, risks, and opportunities and communicate them proactively to stakeholdersEnsure reporting accuracy, consistency, and alignment across teamsPartner closely with Marketing Analytics, Product, Customer Experience, Sales, Legal, Training, and regional teams to support retention initiativesCoordinate campaign approvals, timelines, dependencies, and execution across multiple stakeholdersSupport alignment between retention strategy, operational execution, and frontline customer experienceServe as a point of contact for retention-related execution, reporting, and process issuesMaintain and improve retention workflows, documentation, and execution standardsIdentify opportunities to streamline processes, reduce manual work, and improve campaign scalabilitySupport evolving platforms, tools, and operational capabilities with minimal disruption to campaign deliveryContribute to the development of retention best practices and operational improvements across the teamSkillsBachelor's degree in Marketing, Business, Communications, or a related field6+ years of experience in retention marketing, lifecycle marketing, CRM, email marketing, or campaign managementExperience managing complex, multi-market campaigns in a fast-paced environmentHands-on experience executing email campaigns within CRM or marketing automation platforms, including campaign setup, QA, deployment, and reportingStrong analytical and problem-solving skills, with the ability to translate data into actionable insightsExperience developing and optimizing targeted marketing strategies focused on customer retention and engagementAdvanced proficiency in Excel and PowerPointStrong organizational skills and attention to detailExcellent communication and cross-functional collaboration skillsExperience in retention marketing within subscription, telecommunications, or services-based industriesExperience writing customer-facing marketing copyDemonstrated success using testing and analytics to improve retention performanceFamiliarity with customer lifecycle strategy, segmentation, and churn mitigation initiativesExperience with CRM platforms, marketing automation tools, and campaign analytics systemsBenefitsMedical, dental, and vision plans – start when you start!Life insurance (self, spouse, children)Paid time off (vacation, holiday, and personal/sick days)401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation)Group Legal plan with Identity Theft ProtectionTuition reimbursement (up to $5,250 on 1st year)Annual community support to various organizations across the U.S.Associate recognition & awards programsAdvancement opportunitiesCollaborative work environmentFREE Cable One services for associates who live in a serviceable areaCompany OverviewAt Cable One and Sparklight, progress doesn’t happen by chance — it’s sparked by people. It was founded in 1986, and is headquartered in Phoenix, Arizona, USA, with a workforce of 1001-5000 employees. Its website is https://www.cableone.biz.