[Remote] Marketing Manager, Demand Generation

Note: The job is a remote job and is open to candidates in USA. Quorum is the leading provider of workflow software and information services for government affairs professionals globally. They are seeking a remote Marketing Manager for Demand Generation who will be responsible for designing and executing account-based marketing programs to drive demand and accelerate sales pipeline for high-value target accounts.ResponsibilitiesABM Campaign Architecture: Design and execute insight-driven ABM programs across 1:1, 1:few, and 1:many models for top-tier accounts, utilizing tools like 6Sense, LinkedIn Campaign Manager, and custom landing page experiencesSales Alignment & Co-Selling: Partner closely with sales leadership to align Go-To-Market (GTM) strategies, prioritize target accounts, and co-create high-impact outreach sequences and plays that engage buying committeesIntegrated Orchestration: Plan and run full-funnel integrated campaigns—including targeted email, exclusive events, digital advertising, content syndication, and webinars—tailored to strategic personas across the enterprise buying cycleData-Driven Accountability: Monitor, optimize, and report on full-funnel metrics and pipeline impact, tracking conversion rates and revenue attribution via Salesforce, Marketo, and dedicated dashboardsAI-Forward Scaling: Architect and leverage AI-powered automation workflows (using tools like Zapier, Make.com, or LLM APIs) to scale hyper-personalization, prioritization, and multi-threaded outreach efficiently and securelyUpmarket Innovation: Pilot and optimize advanced upmarket tactics, including predictive modeling, buyer intent data workflows, and multi-threaded enterprise outreachHigh-Value Content Creation: Collaborate with product marketing and subject matter experts (SMEs) to develop compelling, tailored content—such as emails, microsites, and thought leadership pieces—that resonate with C-level decision-makersGovernment Sector Strategy: Maintain, manage, and refine custom ABM motions specifically tailored to the unique constraints, cycles, and compliance standards of governmental prospectsVendor Performance Management: Manage agency and external vendor relationships supporting ABM, content generation, and paid media programs to maximize ROISkills4+ years of experience in B2B demand generation, with at least 1 year dedicated to successfully launching and running ABM programsProven track record working with CRM and marketing automation platforms like Salesforce and Marketo (or HubSpot), alongside specialized ABM platforms such as 6Sense, Terminus, or DemandbaseExceptional written and verbal communication skills, with a natural ability to translate complex product capabilities into high-value messaging that commands the attention of executive and C-suite audiencesMaster at cross-functional influence, seamlessly bridging the gap between sales, operations, and product marketing teams to execute unified campaignsPassion for operational efficiency and are comfortable managing automated workflows to scale messaging and data orchestrationStrong understanding of enterprise SaaS buying cycles, multi-stakeholder selling environments, and vertical campaign strategies—ideally within government, finance, or healthcare sectorsBenefitsFlexible Paid Time OffPaid Company holidays plus additional company-wide days off for team members to rest and rechargeFour Day Weekends for President’s Day, Memorial Day, and Labor DayFree Subscription to LinkedIn Learning to support professional developmentInvest in Yourself Days - one designated day per quarter dedicated to your professional development!Work from Home Reimbursement for home office support401k matchHealth & Financial Wellbeing supportChoice of trans-inclusive medical, dental, and vision insurance plan optionsVirtual and in-person team eventsInclusion & Diversity Affinity Groups to support belongingPaid 12 weeks off for parental leaveCompany OverviewQuorum is best-in-class public affairs software —one place for stakeholder engagement, legislative tracking, and grassroots advocacy. It was founded in 2014, and is headquartered in Washington, District of Columbia, USA, with a workforce of 201-500 employees. Its website is http://www.quorum.us.