[Remote] Marketing Consultant - IA Distribution

Note: The job is a remote job and is open to candidates in USA. Farmers Insurance is a company that emphasizes creativity and collaboration in a supportive community. They are seeking a Marketing Consultant to manage consumer acquisition content and optimize the customer experience through various marketing channels, leveraging data-driven insights to enhance strategies and client interactions.ResponsibilitiesCreates business to consumer content from conception to completionLiaises between stakeholders to synthesize product information and develop creative contentDevelops detailed briefs for new asset development incorporating top performing messaging, legal requirements, optimization learnings, KPI requirements, target audience, deliverables, and budget expectationsLeverages analytics and performance data to develop and refine marketing strategies, improve response rates and enhance client experiences across marketing tacticsAnalyzes internal and competitive data along with marketing research to make recommendations to design and refine the go to market strategyDevelops test and learn creative ideas designed to improve response rates or reduce cost, and enhance client experiencesManages assigned creative library end to end; Makes data-driven decisions on utilization, performance, timing, and the available assets in the marketAnalyzes results to inform future optimizations through social media posts, display banners, video, search copy, direct mail landing pages, and emailLeads projects with key stakeholders, external agencies, and vendors to deliver top performing assetsLead cross-functional meetings on a regular cadence to collaborate, gain alignment on strategic direction, provide project status updates, assign owners, and deadlines, prioritize work, make recommendations, and fully own the creative and strategic direction of creatives within assigned channelsStay abreast of current direct mail, digital marketing and content best practicesProvides recommendations to stakeholders and incorporates best practices into marketing initiativesMonitors competitor insights on a regular basisCreates unique account-specific assets that deliver tailored messaging to specific audiencesSkillsHigh School Diploma or Equivalent required5 years experience in business to consumer marketing required3 years experience in creating digital content and/or direct mail products requiredBachelors Degree preferredBenefitsBonus Opportunity (based on Company and Individual Performance)401(k)MedicalDentalVisionHealth Savings and Flexible Spending AccountsLife InsurancePaid Time OffPaid Parental LeaveTuition AssistanceCompany OverviewThe companies comprising the Farmers Insurance Group of Companies® currently make up one of the country's largest insurers of vehicles, homes and small businesses, and provide a wide range of other specialty insurance and financial services products. It was founded in 1928, and is headquartered in Woodland Hills, California, USA, with a workforce of 10001+ employees. Its website is http://www.farmers.com/careers/corporate.Company H1B SponsorshipFarmers Insurance has a track record of offering H1B sponsorships, with 21 in 2026, 105 in 2025, 76 in 2024, 86 in 2023, 129 in 2022, 106 in 2021, 90 in 2020. Please note that this does not guarantee sponsorship for this specific role.