[Remote] Marketing Communications & Media Manager

Note: The job is a remote job and is open to candidates in USA. Zoetis is a leading company in animal health and nutrition, and they are seeking a Marketing Communications & Media Manager to lead their advertising and media strategy. The role involves developing integrated media plans, managing budgets, and collaborating with various teams to ensure marketing assets align with strategic objectives.ResponsibilitiesOwn the annual and quarterly advertising and media strategy aligned to brand and business objectivesDevelop integrated, multi-channel media plans around key formulas and campaigns (e.g., digital, social, search, print, programmatic, events/sponsorships)Partner with Insights/Analytics to define KPIs, measurement approaches, and optimization plans; translate results into actionable recommendations for advertising and media strategyOwn the advertising and media budget (annual planning, forecasting, allocation, pacing, and reconciliation)Build business cases for incremental spend and reallocation decisions, track ROI and performance vs. planResponsible for development, review, and delivery of marketing assets and content across channels including but not limited to writing content, art directing on layouts, email direction, submitting JIRA tickets and routing assets for approvalDrive digital campaign creative execution across paid search, paid social, display/programmatic, CRM/email, and website/landing-page experiencesPartner with analytics and channel owners to improve funnel performance (CTR, CVR, CAC, ROAS, LTV, etc.)Support owned-channel content strategy (SEO & AEO fundamentals, content governance, and engagement best practices)Develop and operationalize audience segmentation using first-party data, market insights, and behavioral signalsApply AI/ML-informed approaches (where approved) to refine segmentation, personalization, lookalike modeling, and next-best-action recommendationsEnsure segmentation approaches are privacy-aware and compliant with internal policies and applicable regulationsEnsure assets are on strategy, on brand, and optimized for channel requirements and audience needsMaintain creative calendars, versioning, and distribution of final approved files; ensure efficient content reuse/adaptationServe as day-to-day lead for media and creative designers (briefing, timelines, performance reviews, deliverables, and quality)Collaborate with Brand/Portfolio Marketing, Sales, and other stakeholders to align messaging, campaigns, and go-to-market prioritiesCoordinate review/approval workflows with Legal/Regulatory/Medical as applicable; ensure compliant claims and documentationSupport key launches and initiatives with integrated plans, toolkits, and readiness communicationsRepresents Platinum Performance at tradeshows and events periodicallySkillsStrategic thinking and strong marketing fundamentals (positioning, messaging, audience segmentation)Budget management, forecasting, and comfort with financial reportingStrong project management: timelines, scope, stakeholders, approvals, and deliverable qualityData-driven decision-making; ability to interpret performance data and optimize plansExcellent written and verbal communication; strong briefing and presentation skillsHigh attention to detail and ability to thrive in a fast-paced environmentProven track record managing multi-channel media plans and budgets with measurable outcomesExperience leading creative development/production and asset management across digital and offline touchpointsExperience working cross-functionally and managing external vendorsIdentifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situationsDevelops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activitiesListens and gets clarification; Demonstrates group presentation skills; Participates in meetings; Writes clearly and informatively; Presents numerical data effectively; Able to read and interpret written informationUnderstands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals, Strives to continuously build knowledge and skillsWorks within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resourcesPrioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plansMeets productivity standards; Completes work in timely manner; Strives to increase productivityAdapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected eventsFollows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate planTakes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when neededDisplays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attentionWorks fluidly with other team members to solve client needs and animal health challengesBS/BA required. MBA or advanced degree a plus5+ years of experience in marketing or related role (advertising, media planning/buying, or integrated marketing brand or agency experience preferred)Ability to perform a variety of tasks utilizing a wide degree of creativity and attention to detail in a fast-paced work environmentHands-on familiarity with key platforms and tools (e.g., Google/Meta/LinkedIn, DSPs, GA4, ad servers, social listening, DAM tools)Experience with media mix modeling, incrementality testing, or advanced measurement approachesExcellent leadership, organization and communication skills requiredStrategic thinker with a growth mindset and curiosity about animal health and nutrition5+ years of experience in marketing or related role (advertising, media planning/buying, or integrated marketing brand or agency experience preferred)Knowledge of equine industry and nutritional products preferredBenefitsThis position is also eligible for short-term incentive compensationThis position is also eligible for long-term incentivesHealthcare and insurance benefits beginning on day oneA 401K plan with a match and profit-sharing contribution from Zoetis4 weeks of vacationCompany OverviewZoetis is an animal health company that advances care for animals and supports their health and wellbeing. It was founded in 2013, and is headquartered in Parsippany, New Jersey, USA, with a workforce of 10001+ employees. Its website is https://www.zoetis.com.Company H1B SponsorshipZoetis has a track record of offering H1B sponsorships, with 5 in 2026, 136 in 2025, 80 in 2024, 89 in 2023, 126 in 2022, 47 in 2021, 63 in 2020. Please note that this does not guarantee sponsorship for this specific role.