[Remote] Marketing and Lead Generation Specialist- Tecksoft

Note: The job is a remote job and is open to candidates in USA. Banyan Software is a rapidly growing company focused on acquiring and developing enterprise software businesses. They are seeking a motivated individual to help build their national lead generation engine, which involves planning campaigns, managing CRM activities, and collaborating with sales and marketing teams. Responsibilities • Plan and execute targeted lead-generation campaigns to support growth across Canada • Manage and optimize CRM activities in HubSpot (lead tracking, pipeline updates, and campaign performance metrics) • Research and build lists of potential customers using tools like DealFront, ZoomInfo or LinkedIn Sales Navigator • Support content and digital marketing efforts by creating email templates, short videos, and campaign materials • Coordinate outreach efforts — including occasional cold calls and follow-ups with clinics across Canada • Collaborate with sales and marketing teams to design campaigns for new product features and upsell opportunities • Maintain accurate records of interactions and campaign outcomes in HubSpot and other systems • Represent TeckSoft professionally as the first point of contact for new prospects and partners Skills • College diploma or undergraduate degree in Marketing, Business Administration or a related field • Strong interest in marketing, lead generation and customer engagement • Hands-on experience (or familiarity) with CRM and marketing tools such as HubSpot, DealFront or ZoomInfo • Excellent written and verbal communication skills — English is mandatory; French is an asset • Enthusiasm to learn, self-motivation and a collaborative mindset • Ability to work independently while staying aligned with a remote team Benefits • Be part of a Canadian tech company making a real impact in healthcare. • Help build our first nationwide lead-generation function and shape campaign strategy from the ground up. • Work with a tight-knit team that values innovation and initiative. • Gain hands-on experience with cutting-edge CRM and marketing automation tools. • Enjoy a culture that rewards curiosity, creativity and results. Company Overview • Banyan Software is an IT company that helps in acquiring, building, and growing software businesses. It was founded in 2016, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is Apply tot his job