[Remote] Marketing Analyst Advisor - Brand Strategy & Innovation

Note: The job is a remote job and is open to candidates in USA. Federal Express Corporation is seeking a Brand Strategy & Innovation Advisor to enhance the FedEx brand across various channels and initiatives. This role involves developing brand strategy, guiding creative direction, and translating complex business objectives into clear messaging and strategic briefs.ResponsibilitiesDevelop and refine FedEx brand strategy, including positioning, audience insights, value propositions, brand architecture, messaging frameworks, and strategic narrativesHelp lead brand messaging and copywriting strategy for key campaigns, ensuring the work is clear, compelling, consistent, and aligned to FedEx brand voiceTranslate complex FedEx capabilities into simple, differentiated messaging for customers, executives, internal audiences, and the general publicPartner with creative, content, digital, social, communications, product marketing, sales, legal, and business teams to guide strategy through executionLead or support special projects across brand marketing, including campaign strategy, audience strategy, thought leadership, internal brand initiatives, competitive research, and executive-ready presentationsOwn strategic briefs for brand, campaign, content, social, digital, and special project initiativesTranslate complex business challenges into concise briefs that define the audience, insight, objective, strategy, messaging priorities, proof points, and desired outcomeServe as the strategic lead at project kickoff, helping teams clarify the problem, opportunity, and path forward before creative development beginsPresent briefs and strategic recommendations to leaders, cross-functional partners, internal creative teams, and agency partnersStay connected after the brief is delivered, evaluating concepts and executions against the approved strategyUse AI tools to support research, synthesis, competitive analysis, audience exploration, message development, and brief creationHelp shape brand messaging with an understanding of how AI assistants, search engines, answer engines, and LLMs interpret and summarize brand informationAid in developing messaging frameworks that improve clarity, consistency, authority, and discoverability across both human and AI-driven environmentsStay current on how AI, search behavior, and emerging discovery platforms are changing brand strategy and content strategySkillsFive (5) years of experience in marketing, advertising, sales administration, or related disciplineBachelor's degree/equivalent in marketing, finance, computer science or related business disciplineKnowledge of the broad application of advanced principles, theories, concepts and techniques in marketing disciplines, project management and information analysisStrong human relations and communication/presentation skillsAdvanced organizational, quantitative and analytical skills, including experience in database marketingExperience leading complex initiatives in a corporate environmentCustomer-focused orientationDirectly related advanced degrees may offset experience requirementsDirectly related experience may offset degree requirements7-10 years of experience in brand strategy, agency strategy, strategic planning, creative strategy, brand marketing, integrated marketing, or communications strategyAgency experience strongly preferred; experience in account planning, brand strategy, creative strategy, or integrated strategy is especially relevantProven experience owning strategic briefs that guide creative, campaign, content, social, digital, or brand marketing workStrong ability to translate business objectives, audience insights, research, and stakeholder input into clear strategic directionExcellent writing, storytelling, presentation, messaging, and copy judgmentExperience using AI tools to support strategy, research, synthesis, messaging, competitive analysis, or content planningStrong collaboration and project management skills, with the ability to operate effectively in a large, matrixed organizationExperience with enterprise brands, B2B brands, logistics, technology, ecommerce, retail, or service-based businessesExperience developing campaign briefs, brand briefs, messaging guides, creative platforms, AI-informed messaging frameworks, or executive-level strategy materialsUnderstanding of how brand messaging, consistency, digital presence, and content structure influence how brands are represented in search, AI assistants, answer engines, and LLMsFamiliarity with SEO/AEO, content ecosystems, digital brand authority, or thought leadership strategyExperience working with both internal creative teams and external agency partnersCompany OverviewWe began our company by creating the world's next big thing from the ground up - and we've never slowed down, never stopped innovating, never stopped inventing. It was founded in undefined, and is headquartered in , with a workforce of 10001+ employees. Its website is https://careers.fedex.com/?utm_domicile=unspecified&utm_persona=unspecified&utm_trackedsource=srm_linkedin_company&utm_subco=FEC.