[Remote] Marketing Analyst

Note: The job is a remote job and is open to candidates in USA. ManpowerGroup is a leading workforce solutions provider, and they are seeking a Marketing Analyst to elevate data's role within their marketing organization. The role involves gathering and reporting on market data, performing competitive research, and communicating insights to business leaders to support product development and marketing strategies.ResponsibilitiesAggregate and analyze market forecast data and assess implications for product and service strategiesDevelop SEO, AIO and AIGEO optimization recommendations across digital channels to strengthen lead generation and demand funnel performanceManage GA4 tracking implementation and governance, including UTM strategy, tagging consistency, and reporting accuracyDevelop business cases to enter new markets, offer new products in defined markets and support strategic initiatives pertaining to business developmentDeliver on ad-hoc market analysis requests from regional leaders and finance to help develop tailored strategiesUse data mining and other analytical techniques to gain insight into customers to improve the effectiveness of communications and productsIdentify and explore relevant third-party data sources to enhance customer profiles, build our market understanding, and support marketing analysts with new data setsImprove the presentation and communication of marketing analytics across the organizationDefine requirements for report templatesWork with cross-functional teams (e.g., marketing, demand gen and CRM)Ensure timely delivery of reporting and insights and build user-friendly answers to basic marketing questions (e.g., executive dashboards, market-level dashboards, etc.)Work with business leaders to help support business plan development with market level and industry level insightsPresent market findings through data visualization. Be able to present technical information and findings to a non-technical audienceReceive requests from Marketing leaders for market or industry level insightsGather required data and summarize finding in simple and concise presentationSupport new product development by identifying needed insights for proper stage gate decision making and go to market strategy developmentPerform competitive analysisSummarize insights to inform marketing plansUncover market opportunities and communicate findings to marketing leadersPerform regular cadence of reporting required for leadershipOther accountabilities as assignedSkillsEducation: Bachelor's degree in marketing, data science, economics, statistics, strategy or related disciplineMinimum 2 years work experience in the staffing industry in strategy-related or analytics heavy roleDemonstrated ability to translate and communicate staffing industry data insights into actionable recommendations for marketing and cross functional teamsExperience working across multiple digital channels (e.g. paid, owned, organic) in a fast-paced, performance-driven digital marketing environment with an optimization mindsetStrong foundational understanding of working with large datasets and synthesizing data into clear, actionable insights to support data-driven decision-makingGA4 certification or equivalent hands-on experience, including event tracking, utm strategy, tagging governance and measurement strategyStrong understanding of digital channel optimization, including SEO, AIO and AIGEO strategies, to support lead generation and demand funnel performanceProficiency in data visualization and building and maintaining automated dashboards and reports to monitor performance, surface predictive trends, and support continuous performance optimization leveraging PowerBI and LookerStudioDemonstrated experience supporting AI-driven marketing experimentation and conversion rate optimization (CRO) initiatives, including interpreting test results and translating learnings into optimization recommendationsFamiliarity with experimentation concepts such as A/B testing, test design fundamentals, success metrics, and performance analysisAnalytic modeling using methods such as basic statistics, software-assisted segmentation and linear regressionExperience with statistical programming languages (R or python)Experience working with market analysts and data vendors such as D&B, Gartner, BLS, & EMSIAbility to aggregate, standardize, interpret and model data, and to work independently within a data warehouse or decentralized environmentExperience bringing products to market and supporting go/no-go decisions with dataCompany OverviewManpowerGroup is a human resource consulting firm that provides recruitment, assessment, training, and development services. It is a sub-organization of Manpower Framnæs Installasjon. It was founded in 1948, and is headquartered in Milwaukee, Wisconsin, USA, with a workforce of 10001+ employees. Its website is http://manpowergroup.com/.Company H1B SponsorshipManpowerGroup has a track record of offering H1B sponsorships, with 2 in 2025, 2 in 2023, 2 in 2022. Please note that this does not guarantee sponsorship for this specific role.