[Remote] Manager, SEO and Digital Experience

Note: The job is a remote job and is open to candidates in USA. Evidence In Motion (EIM) is seeking a Manager, SEO and Digital Experience who will own the organic growth and digital experience strategy across the company's ecosystem. This role involves driving discoverability, usability, and conversion performance through a coordinated approach to SEO, UX/CRO, web development, and content enablement.ResponsibilitiesOwn and evolve EIM’s enterprise SEO strategy across all business units and web propertiesDirect SEO planning across technical SEO, on-page optimization, content enablement, and authority buildingLead the SEO strategy, setting priorities, standards, and success metricsEnsure SEO strategies align with product priorities, enrollment goals, and market demandMonitor algorithm changes, industry trends, and competitive landscape to proactively adjust strategyOwn UX and conversion rate optimization (CRO) strategy across EIM web experiencesIdentify and prioritize UX improvements that enhance clarity, usability, and conversionPartner with Analytics to define hypotheses, testing plans, and success metricsEnsure user experience decisions are data-informed and aligned with student and partner needsProvide strategic direction and prioritization for web development efforts across marketing propertiesPartner with Web Developer to ensure performance, accessibility, scalability, and technical SEO best practicesGuide platform decisions related to CMS, site architecture, and front-end standardsEnsure web development efforts support SEO, UX, lifecycle, and attribution requirementsPartner with Product Marketing, Content Marketing, and Writer resources to ensure content is SEO-informed and user-focusedDirect content requirements related to keyword strategy, site structure, and search intentGuide the Content Marketing Coordinator on optimization, publishing standards, and performance feedbackEnsure content supports discoverability, engagement, and conversion objectivesPartner closely with Product Marketing to align SEO and UX priorities with product positioning and launchesCollaborate with Analytics to define KPIs, dashboards, and performance insightsWork with Marketing Operations to ensure tracking, attribution, and lifecycle integrationSupport Launch initiatives with SEO and UX readiness inputsOwn organic growth, UX, and CRO performance metrics across the businessReview performance regularly and surface insights, risks, and opportunities to leadershipDrive continuous optimization through testing, iteration, and prioritizationEnsure clear documentation of learnings, best practices, and standardsLead, mentor, and develop a multi-disciplinary digital experience teamSet clear expectations, goals, and operating rhythmsFoster a collaborative, performance-oriented culture focused on impact and accountabilitySupport hiring, onboarding, and capability development as the function scalesSkillsBachelor's degree in Marketing, Business, Computer Science, or related field, or equivalent experience7+ years of experience in SEO, digital experience, growth, or performance marketing rolesProven experience leading SEO strategy across multiple products or business unitsStrong understanding of technical SEO, content optimization, UX, and CRO principlesExperience managing both individual contributors and people managersFamiliarity with CMS platforms (e.g., WordPress, Webflow) and web development workflowsStrong analytical mindset with experience partnering with analytics teamsExcellent communication and cross-functional collaboration skillsAbility to balance strategic leadership with hands-on guidanceExperience in higher education, healthcare, or regulated environments is a plusCompany OverviewEvidence In Motion (EIM) is a health care learning solutions company dedicated to reimagining education that transforms every community. It was founded in 2004, and is headquartered in Louisville, Kentucky, USA, with a workforce of 201-500 employees. Its website is https://evidenceinmotion.com/.