[Remote] Manager, Retention & Affiliate Marketing
Note: The job is a remote job and is open to candidates in USA. JOEYCO is seeking a Manager, Retention & Affiliate Marketing to enhance customer retention and drive affiliate-led revenue. This role focuses on executing lifecycle programs and managing performance partnerships to achieve measurable business outcomes.
Responsibilities
ā¢ Increase subscriber retention and repeat purchase behavior
ā¢ Reduce churn and improve customer lifetime value
ā¢ Build scalable, compliant lifecycle programs across email and SMS
ā¢ Scale affiliate-driven revenue in a compliant, brand-safe way
ā¢ Build a credible, performance-driven creator and partner ecosystem
ā¢ Ensure affiliate programs are structured, measurable, and repeatable
ā¢ Develop and execute lifecycle strategy across email and SMS
ā¢ Design, launch, and optimize automated flows:
ā¢ Onboarding / welcome
ā¢ Replenishment and reorder
ā¢ Churn prevention
ā¢ Win-back and reactivation
ā¢ Segment customers by lifecycle stage and behavior (new, active, churned, high-value)
ā¢ Build and test subscription incentive models (e.g., multi-month rewards, limited drops)
ā¢ Partner with Paid and Creative teams to ensure message, offer, and timing consistency
ā¢ Report retention performance and lifecycle health on a monthly basis
ā¢ Own affiliate operations through Refersion
ā¢ Recruit, onboard, and manage affiliates across lifestyle, community, and performance segments
ā¢ Design and maintain structured commission tiers (e.g., 16ā20% based on performance)
ā¢ Launch and manage affiliate communications:
ā¢ Partner newsletters
ā¢ Content and creative toolkits
ā¢ Performance and payout updates
ā¢ Collaborate with Creative and Brand teams on seeding and performance-oriented co-branded campaigns
ā¢ Track attribution windows (30ā90 days), payouts, and partner-level performance
ā¢ Monitor compliance and enforce FTC and category-specific guidelines
ā¢ Audit existing lifecycle flows and churn touchpoints
ā¢ Launch foundational automations (welcome, reorder, win-back)
ā¢ Build a Retention Dashboard tracking LTV, churn, and subscription MRR
ā¢ Audit and standardize affiliate structure, tracking, and payouts
ā¢ Recruit 25ā50 high-quality affiliates across relevant verticals
ā¢ Launch performance-tier incentives and monthly partner updates
Skills
ā¢ 4-6 years of experience in retention, lifecycle, affiliate, or performance marketing
ā¢ Proven success building lifecycle programs that drive repeat purchase and LTV
ā¢ Hands-on experience managing affiliate or creator programs with performance accountability
ā¢ Strong analytical mindset with comfort in dashboards, cohort analysis, and testing
ā¢ Excellent collaborator with Paid, Creative, and Brand teams
ā¢ Comfortable operating in fast-moving, compliance-aware environments
ā¢ Experience in CPG, wellness, nicotine, or other regulated categories strongly preferred
Company Overview
ā¢ We are JOEYCO. The team behind JOEY ā researchers, operators and compliance experts with deep roots in regulated industries. It was founded in undefined, and is headquartered in , with a workforce of 11-50 employees. Its website is https://meetjoey.com/.
Apply Now
Apply Now
Responsibilities
ā¢ Increase subscriber retention and repeat purchase behavior
ā¢ Reduce churn and improve customer lifetime value
ā¢ Build scalable, compliant lifecycle programs across email and SMS
ā¢ Scale affiliate-driven revenue in a compliant, brand-safe way
ā¢ Build a credible, performance-driven creator and partner ecosystem
ā¢ Ensure affiliate programs are structured, measurable, and repeatable
ā¢ Develop and execute lifecycle strategy across email and SMS
ā¢ Design, launch, and optimize automated flows:
ā¢ Onboarding / welcome
ā¢ Replenishment and reorder
ā¢ Churn prevention
ā¢ Win-back and reactivation
ā¢ Segment customers by lifecycle stage and behavior (new, active, churned, high-value)
ā¢ Build and test subscription incentive models (e.g., multi-month rewards, limited drops)
ā¢ Partner with Paid and Creative teams to ensure message, offer, and timing consistency
ā¢ Report retention performance and lifecycle health on a monthly basis
ā¢ Own affiliate operations through Refersion
ā¢ Recruit, onboard, and manage affiliates across lifestyle, community, and performance segments
ā¢ Design and maintain structured commission tiers (e.g., 16ā20% based on performance)
ā¢ Launch and manage affiliate communications:
ā¢ Partner newsletters
ā¢ Content and creative toolkits
ā¢ Performance and payout updates
ā¢ Collaborate with Creative and Brand teams on seeding and performance-oriented co-branded campaigns
ā¢ Track attribution windows (30ā90 days), payouts, and partner-level performance
ā¢ Monitor compliance and enforce FTC and category-specific guidelines
ā¢ Audit existing lifecycle flows and churn touchpoints
ā¢ Launch foundational automations (welcome, reorder, win-back)
ā¢ Build a Retention Dashboard tracking LTV, churn, and subscription MRR
ā¢ Audit and standardize affiliate structure, tracking, and payouts
ā¢ Recruit 25ā50 high-quality affiliates across relevant verticals
ā¢ Launch performance-tier incentives and monthly partner updates
Skills
ā¢ 4-6 years of experience in retention, lifecycle, affiliate, or performance marketing
ā¢ Proven success building lifecycle programs that drive repeat purchase and LTV
ā¢ Hands-on experience managing affiliate or creator programs with performance accountability
ā¢ Strong analytical mindset with comfort in dashboards, cohort analysis, and testing
ā¢ Excellent collaborator with Paid, Creative, and Brand teams
ā¢ Comfortable operating in fast-moving, compliance-aware environments
ā¢ Experience in CPG, wellness, nicotine, or other regulated categories strongly preferred
Company Overview
ā¢ We are JOEYCO. The team behind JOEY ā researchers, operators and compliance experts with deep roots in regulated industries. It was founded in undefined, and is headquartered in , with a workforce of 11-50 employees. Its website is https://meetjoey.com/.
Apply Now
Apply Now