[Remote] Manager Marketing

Note: The job is a remote job and is open to candidates in USA. Geisinger is a healthcare organization committed to caring for patients and communities. They are seeking a Manager of Marketing responsible for strategic marketing planning, execution, and communication efforts to support organizational goals and initiatives.ResponsibilitiesSupports and collaborates with the entire Marketing and Communications team in the development and implementation of innovative and strategic brand and marketing plans designed to support Geisinger’s strategic plan and goalsPlans, develops and implements innovative strategies and solutions, budgets and programs designed to support Geisinger Health Plan's audiences, strategy, operational and miscellaneous goalsGathers and interprets primary data accumulated through campaigns, surveys and other intelligence collection, interviews, experience, personal relationships, employee forums, focus groups, surveys, etc. that enable leadership to make informed decisionsAnalyzes and prepares reports for use in the internal communications planning processEnsure campaigns, plans and messaging are designed to increase awareness and understanding among audiences on a variety of organizational priorities and initiativesMaintains quality and brand standardsEnsures that programs capitalize on the integrated nature of the overall Marketing and Communications departmentEngages and educates department colleagues so that all activities make the best use of colleagues’ talents, tools and expertiseIn partnership with direct supervisor and other departmental, hospital/Institute and system leaders, identifies and effectively communicates strategic opportunities or threats in a timely and credible manner, and assists in developing proactive and reactive strategic internal communications on system issues and activitiesTracks and reports return on investmentMetrics might include: enhanced perception on the part of employees, higher employee engagement scores in annual surveys, increased number of intranet hits, increased interactivity with digital communications, higher attendance at forums/employee events, higher rates of enrollment in organizational programsGenerates innovative solutions and ideas that support Geisinger’s missionLeads specific, department-wide initiatives that contribute to the success of Marketing and Communications but may not be directly related to his/her day-to-day areas of responsibilitySupports the management of external vendors: advertising/PR agencies, consultants, media planning and placement agencies, strategic communications experts, information services vendors, printers, mail houses, videographers, photographers, etcWorks collaboratively, and communicates effectively with direct reports, colleagues and supervisorsFosters a spirit of teamwork and shared successOther duties as assignedSkillsBachelor's Degree- (Required)Minimum of 5 years-Related work experience (Required)Minimum of 1 year-Managerial/Supervisory (Preferred)BenefitsWe offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners.We encourage an atmosphere of collaboration, cooperation and collegiality.Company OverviewGeisinger is a health and wellness organization that offers orthopaedic, weight-management, and heart care services. It is a sub-organization of Risant Health. It was founded in 1915, and is headquartered in Danville, Pennsylvania, USA, with a workforce of 10001+ employees. Its website is https://www.geisinger.org.