[Remote] Manager, Lifecycle Marketing - Provider Network

Note: The job is a remote job and is open to candidates in USA. BetterHelp is on a mission to make mental health care more accessible to everyone. As the Manager of Lifecycle Marketing for the Provider Network, you will lead engagement and retention efforts, developing data-driven strategies to enhance provider experiences and satisfaction.ResponsibilitiesDevelop and execute lifecycle marketing programs that support provider acquisition, onboarding, activation, engagement, retention, and reactivationDesign segmented and personalized messaging strategies tailored to different provider cohorts (e.g., tenure, specialty, activity level, performance indicators)Partner with Product, Clinical, Provider Operations, and Brand teams to align lifecycle campaigns with product updates, policy changes, educational initiatives, and business prioritiesBuild automated workflows and behavioral triggers that guide providers through key lifecycle stages and encourage healthy platform engagementRun A/B tests and multivariate experiments to optimize messaging, timing, channel mix, and engagement strategiesAnalyze campaign performance and provider behavior data to identify friction points, churn signals, and engagement opportunitiesSupport the development and maintenance of a provider lifecycle roadmap that drives measurable improvements in retention, satisfaction, and long-term valueCollaborate with Analytics to develop dashboards and reporting that surface actionable insights related to provider activation, engagement, and churnEnsure communications reflect BetterHelp’s mission, clinical integrity, and commitment to provider well-beingStay current on lifecycle best practices, CRM tools, and marketplace engagement strategies to continuously improve the provider experienceSkills4–7 years of experience in CRM, lifecycle marketing, or related fieldsStrong understanding of customer/provider journey mapping, segmentation, and lifecycle optimizationDemonstrated experience driving engagement and retention strategiesHands-on experience with modern ESPs and marketing automation platforms (e.g., Iterable, Salesforce Marketing Cloud, Braze, Klaviyo, etc.)Comfort working with behavioral and operational data to inform decision-makingStrong analytical mindset with experience interpreting dashboards and translating insights into executionExperience running A/B tests and performance optimization across one or more channels (email, SMS, push, in-app)Strong cross-functional collaboration skills; experience partnering with Product, Operations, Analytics, and Brand teamsFamiliarity with privacy regulations and communication compliance best practices (e.g., GDPR, CAN-SPAM, TCPA)Experience working in two-sided marketplaces, subscription businesses, or high-growth consumer or platform environments preferredExperience engaging professional audiences (e.g., clinicians, contractors, service providers) is a plusBenefitsRemote work with regular in-person bonding experiences sponsored by the companyCompetitive compensationHolistic perks program (including free therapy, employee wellness, and more)Excellent health, dental, and vision coverage401k benefits with employer matching contributionThe chance to build something that changes lives – and that [people love](https://www.betterhelp.com/reviews/)Any piece of hardware or software that will make you happy and productiveAn awesome community of co-workersEligible for a performance bonusExtensive benefits listed here (subject to eligibility requirements): [Teladoc Health Benefits 2026](https://s3.amazonaws.com/images.teladoc.com/aem_assets/documents/Teladoc-Health-2026-BAAG-Recruiting.pdf)Company OverviewBetterHelp is an online counseling platform that connects its members to licensed therapists. It is a sub-organization of Teladoc Health. It was founded in 2013, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://www.betterhelp.com.