[Remote] Manager, Lifecycle Marketing

Note: The job is a remote job and is open to candidates in USA. Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. As Manager, Lifecycle Marketing, you will drive the execution and optimization of lifecycle marketing programs that guide students from initial interest through enrollment and beyond, ensuring communications are timely and relevant.ResponsibilitiesPartner with the Director of Lifecycle Marketing to build lifecycle strategies, and own the translation of those strategies into multi-step journeys that support key stages of the student funnel (lead → applicant → enrolled → start → persistence → graduation)Own day-to-day journey orchestration, ensuring communications are timely, personalized, and aligned across channelsLead testing and optimization efforts (A/B testing, segmentation, personalization, send time optimization) to improve performanceAnalyze campaign and journey performance to identify insights and drive continuous improvementPartner with the Student Success Center to align marketing outreach with call center engagement strategiesCollaborate with Paid Media, DX, Creative, and Analytics teams to support cohesive, omni-channel student experiencesMaintain audience segmentation, data integrity, and targeting strategies to support effective personalizationEnsure compliance with email and SMS regulations, deliverability standards, and channel best practicesManage and mentor junior team members or shared resources to ensure high-quality execution and deliverySkills4–6+ years of experience in lifecycle marketing, email marketing, or CRM marketingHands-on experience building and deploying campaigns in platforms such as Salesforce Marketing Cloud, Marketo, or similar ESPsExperience managing multi-step lifecycle journeys across email and SMSStrong analytical skills with the ability to translate data into actionable insightsExperience with segmentation, personalization, and A/B testing methodologiesProven ability to manage multiple campaigns and priorities in a fast-paced environmentExperience mentoring or managing junior team members or shared resourcesExperience in higher education, edtech, or student lifecycle marketingExperience working in omni-channel marketing environmentsHTML editing skills for email troubleshootingExperience with reporting and analytics tools (e.g., GA, Tableau, or similar)Company OverviewRisepoint partners with universities to create online degree programs and offers recruitment marketing and admissions services. It was founded in 2007, and is headquartered in Dallas, Texas, USA, with a workforce of 1001-5000 employees. Its website is https://risepoint.com.