[Remote] Manager, Franchise Marketing Strategy

Note: The job is a remote job and is open to candidates in USA. TWO MEN AND A TRUCK® is seeking a Manager, Franchise Marketing Strategy to lead the Franchise Marketing Strategy team and serve as the primary marketing advisor to franchise owners and operators across the system. This role is responsible for helping franchisees develop effective local marketing strategies that drive lead generation, brand visibility, and revenue growth.ResponsibilitiesProvide strategic marketing consultation to franchise owners and franchise staff to support local market growth and revenue performanceGuide franchisees in developing annual and quarterly local marketing plans aligned with system marketing strategy and business growth objectivesProvide guidance to franchisees on improving digital visibility, including local SEO performance, website optimization, and online reputation managementEducate franchisees on emerging trends in digital marketing, consumer discovery, and AI-driven search resultsAnalyze marketing performance metrics including lead volume, cost per lead, channel performance, and conversion ratesDevelop and deliver training programs that help franchisees improve marketing knowledge and capabilitiesLead webinars, workshops, and conference sessions focused on marketing strategy, digital marketing, and local brand growthLead and develop the Franchise Marketing Strategy teamProvide coaching and guidance to team members on marketing strategy, consulting techniques, and performance analysisPartner with Marketing & Brand Strategy to ensure national campaigns and brand initiatives are effectively translated into local franchise marketsWork closely with Franchise Business Consultants to support franchise performance and growthSkillsBachelor's degree in Marketing, Business, Communications, or related field required6–8+ years of marketing experience with increasing responsibilityStrong understanding of marketing strategy, media planning, and digital marketing channelsKnowledge of SEO, paid media, and local digital marketing practicesAbility to analyze marketing performance data and translate insights into strategic recommendationsStrong consulting and relationship-building skills with business owners and operatorsStrong organizational and time management skillsExperience working with multi-location brands, franchise systems, or marketing consulting environments preferred2 to 3 years of leadership or team management experienceBenefitsMedical,Dental, andVisioninsurancestartingthefirst day of the monthafter you’re hiredCompetitive 401(k) match to help you invest in your futureEnjoy 10days of paid time off, plus 10paid holidays and2 floating holidaysto recharge and celebrateWe’re committed to your development withcareer advancement and professional growthCompany OverviewTWO MEN AND A TRUCK® is the largest franchised moving company both in the United States and internationally. It was founded in 1981, and is headquartered in Lansing, Michigan, USA, with a workforce of 1001-5000 employees. Its website is http://www.twomenandatruck.com/.