[Remote] Lifecycle Marketing Specialist
Note: The job is a remote job and is open to candidates in USA. WorkGenius Group is a technology company seeking a Lifecycle Marketing Specialist. The role involves supporting lifecycle marketing strategies and executing multi-touch campaigns to enhance customer engagement and retention.ResponsibilitiesSupport lifecycle marketing strategies across onboarding, engagement, expansion, and reactivation programsDesign and execute multi-touch campaigns across email, in-app messaging, and other digital channelsBuild and optimize automated customer journeys using marketing automation platformsDevelop audience segmentation and personalization strategies using behavioral and product usage dataPlan, execute, and analyze A/B and multivariate tests to improve campaign performanceSkills5–7 years of experience in lifecycle marketing, CRM, email marketing, or marketing operationsHands-on experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, or HubSpotStrong understanding of customer segmentation, journey building, and campaign optimizationExperience using analytics tools such as Looker, Amplitude, or MixpanelExperience in a B2B SaaS or self-service platform environment preferredCompany OverviewWorkGenius Group is the global talent solution for today's fluid labour market. It was founded in 2019, and is headquartered in New York, NY, US, with a workforce of 201-500 employees. Its website is https://www.workgenius.com.