[Remote] Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing

Note: The job is a remote job and is open to candidates in USA. Amazon is seeking a technically skilled Lifecycle Marketing Manager for their Journey Orchestration team, responsible for executing global email, SMS, and push notification campaigns. The role focuses on building responsive email templates, configuring automation workflows, and launching data-driven lifecycle journeys to enhance candidate experiences and support hiring goals.ResponsibilitiesWrite and maintain responsive HTML email templates using HTML5, CSS3, and inline styling techniques that render correctly across 50+ email client/device combinations (Outlook, Gmail, Apple Mail, mobile)Debug and resolve rendering issues including CSS compatibility gaps, image blocking, dark mode behavior, and responsive breakpointsUse 3P tools (Litmus, Email on Acid) to QA, test, and optimize templates pre-launchImplement dynamic content blocks, conditional logic, and personalization tokens within email templatesMaintain and evolve a scalable email template library with modular, reusable componentsConfigure and manage campaign workflows, triggers, and automation sequences within CRM/CMS platforms (PinPoint, Connect, Brightspot)Build audience segments using candidate data attributes, behavioral signals, and journey stage logicSet up A/B and multivariate tests including split logic, holdout groups, and statistical significance thresholdsTroubleshoot technical issues with tracking pixels, UTM parameters, link routing, and automation triggersImplement country-specific campaign variations including localization logic, compliance rules, and send-time optimizationOwn end-to-end execution of global lifecycle campaigns: journey-based automations and ad hoc launches for warehouse jobs, corporate professionals, and field marketing support requestsMonitor and report on campaign performance using Adobe Analytics and platform-level data, covering CTR, open rates, conversion rates, deliverability, and list health metricsIdentify underperforming campaigns, channels, or tactics and make documented decisions to optimize or sunsetEstablish a repeatable testing cadence and deliver stakeholder-facing performance reports with data-backed recommendationsManage execution timelines and coordinate cross-functional dependencies to hit launch datesSkills4+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completionExperience managing and measuring marketing performance in various channelsExperience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generationBachelor's degree, or 2+ years of Amazon (blue badge/FTE) experienceExperience managing external partners to develop marketing programsExperience presenting ideas to various levels of an organization to gain support for initiativesBenefitsSign-on paymentsRestricted stock units (RSUs)Comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)401(k) matchingPaid time offParental leaveCompany OverviewAmazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence. It was founded in 1994, and is headquartered in Seattle, Washington, USA, with a workforce of 10001+ employees. Its website is https://amazon.com.