[Remote] Lifecycle Marketing Manager

Note: The job is a remote job and is open to candidates in USA. GoodPower is seeking a data-driven and impact-oriented Lifecycle Marketing Manager to manage their supporter journey strategy. This role involves designing, executing, and optimizing cross-channel lifecycle programs to convert users from awareness to lifelong climate champions. The manager will collaborate with various teams to create personalized experiences that drive engagement and retention.ResponsibilitiesDevelop and execute GoodPower’s supporter lifecycle strategy across digital touchpoints, including onboarding, engagement, advocacy mobilization, reactivation, and retentionDesign and build cross-channel journeys in platforms like Engaging Networks, ManyChat, Klaviyo, and n8nLeverage GoodPower’s robust BigQuery user data to build actionable segments, cohorts, and triggersPartner with campaign and creative teams to deliver message-matched content based on supporter actions, demographics, and climate interestsImplement A/B and multivariate testing to optimize messaging, frequency, and channel mixMonitor and report on lifecycle KPIs: open/click rates, conversion, opt-out, reactivation, and ROICollaborate with the data team to define and refine lifecycle stages (e.g., New, Active, At-Risk, Lapsed)Build re-engagement and win-back strategies for inactive supportersContribute to GoodPower’s CRM/CDP roadmap with automation ideas and personalization strategiesSkills5+ years in lifecycle marketing, CRM, or engagement marketing, ideally at a nonprofit, mission-driven org, or growth-oriented companyDeep experience with email marketing platforms, marketing automation tools, and CRM systems (e.g., Engaging Networks, Klaviyo, n8n, HubSpot, Salesforce)Proven success designing journeys that drive conversions, retention, or re-engagementStrong analytical skills — comfortable analyzing funnel metrics and using SQL or data dashboardsExperience with audience segmentation, personalization, and message testingPassion for youth-led climate action and social justice is a strong plusFamiliarity with CDPs, journey orchestration tools, or open-source automation platforms like n8nKnowledge of Meta ad flows (e.g., lead gen, Messenger bots) and their integration with CRM systemsExperience with marketing automation toolsExperience working in cross-functional teams and agile environmentsBeing bilingual (especially Spanish) is a plusBenefitsMedicalDentalVision403b retirement savings planVacationSabbaticalPaid Parental Leave2 Floating Holidays2 Community Service Floating HolidaysSick timeTwo weeks of full-staff time off (July 4 week and Christmas-New Years week)13 observed holidaysCompany OverviewGoodPower empowers humanity to accelerate the global transition to a decarbonized economy—one that works for everyone and not just the lucky few. It was founded in 2008, and is headquartered in Boulder, Colorado, USA, with a workforce of 11-50 employees. Its website is https://www.acespace.org.