[Remote] Lead Social Media Manager

Note: The job is a remote job and is open to candidates in USA. GitLab is the intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity and improve operational efficiency. They are seeking a detail-oriented Lead Social Media Manager to manage content calendars, drive employee advocacy programs, and create engaging content for developer audiences while coordinating with technical teams.ResponsibilitiesCreate, maintain, and execute comprehensive social media content calendars across all platformsCoordinate content scheduling and publishing using Sprout SocialEnsure consistent posting cadence and optimal timing for our audiencesPlan content themes around developer events, product releases, and industry trendsManage content approval workflows and deadlinesDevelop technical content that resonates with software developers, engineers, and technical decision-makersCreate tutorials, code snippets, technical tips, and developer-focused educational contentWork with the Developer Advocacy team to translate complex technical concepts into engaging social media formatsCollaborate with engineering teams to highlight technical innovations and featuresManage daily social media activities across LinkedIn, Twitter/X, Instagram and YouTubeMonitor developer communities and engage in relevant conversationsOptimize posting times and content formats based on developer audience behaviorTrack and analyze content performance with focus on developer engagement metricsPrepare weekly and monthly performance reportsIdentify high-performing content types and optimize future postsMeasure employee advocacy program effectivenessDevelop and execute team member advocacy programs to amplify GitLab's brand through employee voicesCreate ready-to-share content for team members across all levelsManage social media presence for GitLab's executive suite, including content creation and coordinationDraft platform-specific posts for C-suite executives across major announcements, product launches, and thought leadership opportunitiesCoordinate executive amplification strategies for key company initiativesTrain and support team members on social media best practices and brand guidelinesSkills8+ years of social media marketing experience in a B2B SaaS or Software companyExperience creating content for technical or developer audiencesProven experience with social media management tools, specifically Sprout SocialTrack record of managing content calendars and meeting publishing deadlinesProficiency in Sprout Social for content scheduling, monitoring, and reportingBasic understanding of developer tools, programming concepts, and technical terminologyFamiliarity with graphic design tools (Canva, Figma, or Adobe Creative Suite)Excellent written communication with ability to adapt tone for developer audiencesStrong organizational and project management skillsAttention to detail and ability to manage multiple deadlinesCollaborative mindset and experience working with technical teamsSelf-motivated with ability to work independentlyBenefitsBenefits to support your health, finances, and well-beingFlexible Paid Time OffTeam Member Resource GroupsEquity Compensation & Employee Stock Purchase PlanGrowth and Development FundParental LeaveCompany OverviewGitLab is a web-based Git repository manager that offers a variety of features for software development teams. It was founded in 2014, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is http://about.gitlab.com.