[Remote] Lead Product Manager - Marketing Platform (Remote - United States)

Note: The job is a remote job and is open to candidates in USA. Yelp is looking for a collaborative and innovative Lead Product Manager to develop and drive the strategy for their Marketing Platform. This role involves leading the creation and execution of a product roadmap that aligns with Yelp's marketing strategy, while maximizing the impact of marketing automation platforms and developing custom solutions to streamline workflows.ResponsibilitiesPartner with marketing leaders to build and lead a product roadmap that supports Yelp’s marketing strategy and company goalsUse your experience with leading third-party marketing automation platforms (such as Salesforce Marketing Cloud or Braze) to maximize their value for our teams and customersResearch and implement emerging technologies including machine learning and artificial intelligence, ensuring our marketing tools benefit from the latest advancesConnect with specialist groups such as data analytics and machine learning/artificial intelligence teams to bring new solutions to market and support their successful adoptionStay informed about trends and best practices in marketing technology to keep Yelp at the forefront of innovationListen closely to marketing team members, learn from a variety of experiences, and support others to succeed through empathy and clear communicationSkillsExpertise in product management, with work in marketing technology or marketing operationsHands-on experience with at least one marketing automation platform (e.g., Salesforce Marketing Cloud, Braze, or similar)Comfortable working together with engineers and can communicate technical requirements even if you don't code yourselfCurious about how machine learning and artificial intelligence can shape the future of marketing and enjoy working with teams exploring these areasUse data to guide decisions and value privacy, inclusivity, and transparency in data practicesPartnered with marketing teams or worked in a marketing-related role and appreciate different marketing approaches and perspectivesA Bachelor's Degree or an equivalent work experience is requiredBenefitsDepending on your role and level, you may also be offered a bonus, restricted stock units, and benefits.This opportunity has the option to be fully remote in all locations across the US.Company OverviewYelp is an online platform that connects people with great local businesses through user-generated reviews and recommendations. It was founded in 2004, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.yelp.com.Company H1B SponsorshipYelp has a track record of offering H1B sponsorships, with 6 in 2026, 47 in 2025, 42 in 2024, 61 in 2023, 84 in 2022, 61 in 2021, 72 in 2020. Please note that this does not guarantee sponsorship for this specific role.