[Remote] Influencer Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Prenetics is a leading health sciences company focused on consumer health, and they are seeking an Influencer Marketing Manager to lead their creator economy engine for IM8, a rapidly growing health and wellness brand. The role involves managing substantial budgets, negotiating with talent agencies, and developing influencer strategies to significantly increase revenue.ResponsibilitiesBuild and manage a tiered paid creator programme across micro, mid-tier, macro, and celebrity/athlete tiersDevelop standardised rate cards, creative briefs, and performance benchmarks for every tierNegotiate contracts and manage relationships with talent agencies, managers, and creators directlyOwn the creator P&L — forecast spend, track ROAS, and optimise cost-per-acquisition by tierBrief and quality-control content at scale while preserving authentic creator voiceArchitect and scale a 1,000+ creator affiliate programme on TikTok ShopSet commission structures, bonus incentives, and GMV targets that drive profitable growthManage TikTok Shop Seller Center, affiliate invite flows, sample seeding, and creator onboardingAnalyse affiliate performance data (Kalodata, TikTok analytics) to identify top performers and scale what worksStay ahead of TikTok Shop algorithm changes, trending formats, and best practicesDesign and run an always-on ambassador programme that turns genuine fans into brand advocatesDevelop gifting, seeding, and community engagement strategies to drive organic creator content at scaleBuild retention systems — loyalty tiers, exclusive access, co-creation opportunities — that keep creators engaged long-termCreate a self-serve creator portal with brand assets, briefs, and affiliate toolsTransform contracted athlete assets (Beckham, Sabalenka, Bearman, Giannis, Inter Miami) into high-performing content and campaignsCollaborate with athlete management teams on shoot schedules, usage rights, and social amplificationDevelop athlete-specific content playbooks — day-in-the-life, product routines, training content, match-day momentsMaximise ROI on existing ambassador contracts through strategic content planning and paid amplificationImplement and manage the influencer tech stack — CreatorIQ or Grin, Social Snowball, TikTok Seller Center, tracking/attribution toolsBuild reporting dashboards and weekly performance reviews for leadershipSkills4+ years in influencer marketing, creator partnerships, or talent management — with at least 3 years in a leadership roleProven experience managing eight-figure influencer/creator budgets with measurable ROIDeep TikTok Shop fluency — you've built or scaled an affiliate programme and understand GMV economicsExperience working with athlete or celebrity talent and their management teamsStrong commercial acumen — you think in P&Ls, unit economics, and CAC, not just vanity metricsTrack record in DTC / subscription commerce, ideally in health, wellness, sports nutrition, or beautyHands-on with influencer platforms (CreatorIQ, Grin, Aspire, Social Snowball, or similar)Excellent negotiation and relationship skills — comfortable with agents, managers, and C-suite alikeBuilder mentality — you've hired teams, set up processes from scratch, and thrive in fast-moving environmentsActive, fluent daily AI tool usage is mandatory, not optionalCompany OverviewPrenetics is a genetic and diagnostic health testing company that helps to identify health risks with the use of DNA sequencing technology. It was founded in 2014, and is headquartered in Hong Kong, Hong Kong Island, HKG, with a workforce of 51-200 employees. Its website is https://www.prenetics.com.