[Remote] Inbound & Performance Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Oscilar is building the AI Risk Decisioning™ platform for banks and fintechs. They are seeking a Founding Inbound & Performance Marketing Manager to own paid channels, website conversion, and inbound optimization, directly impacting the inbound engine's pipeline creation and conversion efficiency.ResponsibilitiesOwn Google Ads end-to-end — keyword strategy, ad copy, bidding, landing pages, and negative keyword hygieneOwn LinkedIn Ads across awareness, ebook lead gen, webinar promotion, and retargetingRun content syndication programs against target account lists, including vendor selection and performance testingLaunch and test emerging paid channels: Meta, YouTube, programmatic/ABM display, review sites, newsletter sponsorships, and podcastsSet budgets, forecast pipeline, and reallocate spend based on channel ROIOwn the marketing website as a technical surface — CMS, page builds, site performance, and routine hygieneRun conversion rate optimization across key pages, with a focus on interactive demo, ROI calculator, and use case landing pagesShip landing page tests for paid campaigns and read results with statistical rigorPartner with the content team on SEO and AEO-driven page structureOwn UTM conventions, form tracking, and lead source hygiene across HubSpot and SalesforcePartner with RevOps and Growth Engineering on multi-touch attribution, campaign object design, and channel ROI reportingManage the deanonymization stack and turn site signals into GTM activationsBuild dashboards that answer 'which campaign drove last week's pipeline' in one click, not three reportsPartner with or directly run technical SEO, AEO, and GEO auditsCollaborate with the content team on keyword strategy and content briefsScale AI-assisted blog productionLaunch paid campaigns weekly across Google, LinkedIn, and emerging channelsRun an always-on experimentation calendar: creative tests, audience tests, landing page tests, bidding testsShip landing pages and site updates without waiting on design or engineering cyclesOwn the performance review: weekly channel health, monthly pipeline attribution, quarterly spend reallocationPartner with BDRs on inbound lead routing, follow-up sequences, and signal-based outboundBrief creative, manage vendors, and run agencies only when in-house execution is not the right callSkills5–7+ years in B2B marketing with at least 3 years running paid channels hands-onDeep fluency in Google Ads and LinkedIn Ads — you have built, broken, and rebuilt accountsTrack record of scaling a paid channel into a compounding pipeline sourceComfortable with six-to-seven figure annual spend and the forecasting that comes with itHave shipped landing pages and site updates in a modern CMS (Webflow, Framer, WordPress, or similar)Run CRO programs with real statistical discipline — you know when a lift is real and when it is noiseComfortable in GA4, Google Tag Manager, HubSpot, and Salesforce reportingYou default to launching and iterating, not perfecting before shippingComfortable designing lightweight tests across channels and doubling down on what worksYou measure what matters but don't let imperfect data paralyze youYou can stand up a new channel without a playbook or a vendor holding your handYou have scaled paid programs at a company where attribution was messy and budgets were contestedResourceful: you figure it out rather than wait for someone else to figure it out for youDaily familiarity with Claude Cowork and Claude Code, or equivalent agentic AI toolsYou reach for an AI agent before you reach for a contractor — whether the task is a landing page, a data pull, a script, or a one-off toolYou have opinions on where AI belongs in the marketing stack and where it does notSEO, AEO, or GEO program ownership — technical audits, content strategy, or AI-assisted content productionComfort shipping webapps with GitHub and Vercel (or similar) — you can deploy a landing page, microsite, or internal tool without an engineerMarketing at a company selling to financial institutions or regulated industriesGrowth engineering fluency — SQL, dbt, or comfort briefing engineering partners on tracking and data workMarketing automation and data tooling (HubSpot, Salesforce campaign object, Hightouch, Segment)Worked at a company in the $5M–$50M ARR scaling phaseBenefitsCompetitive salary and equity packages, including a 401k planRemote-first culture100% employer-covered comprehensive health, dental, and vision insurance (US)Unlimited PTO policyFamily-friendly environment with regular team events and offsitesStrong learning and professional development opportunitiesHelp make the internet safer by protecting online transactionsCompany OverviewThe smartest way to make risk decisions. It was founded in 2021, and is headquartered in Palo Alto, California, USA, with a workforce of 201-500 employees. Its website is https://oscilar.com/.Company H1B SponsorshipOscilar has a track record of offering H1B sponsorships, with 1 in 2026, 9 in 2025, 3 in 2024, 2 in 2023, 1 in 2022. Please note that this does not guarantee sponsorship for this specific role.