[Remote] Inbound Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Pavago is seeking a content-driven Inbound Marketing Manager to develop and scale a B2B inbound lead generation engine through LinkedIn content and audience engagement. The role focuses on creating high-performing content, nurturing relationships, and converting prospects into the sales pipeline.ResponsibilitiesCreate and manage high-performing LinkedIn content including posts, hooks, carousels, and thought leadership contentIdentify content angles that attract high-intent B2B prospectsWrite content designed to generate conversations, engagement, and pipeline opportunitiesContinuously test and optimize content based on performance metrics and audience responseDevelop messaging frameworks that align with the target audience and buyer journeyTurn content engagement (likes, comments, profile views, inbound messages) into meaningful conversationsInitiate natural, value-driven DMs based on audience intent and engagement behaviorQualify inbound conversations and move prospects into the sales pipelineSupport inbound lead flow from awareness through booked callsEngage consistently with prospects through comments, direct messages, and relationship-building interactionsBuild trust and maintain ongoing conversations with potential buyersNurture leads through strategic follow-ups, content sharing, and educational messagingStrengthen founder and brand positioning through authentic engagementBuild simple inbound funnels (content → engagement → conversation → call)Create lead magnets, nurture flows, and conversion-focused content assets when neededImprove conversion rates across each stage of the inbound funnelIdentify bottlenecks in the content-to-pipeline process and optimize accordinglyWork closely with the founder to improve lead quality and messaging effectivenessShare audience insights, objections, and content learningsCollaborate on positioning, offer refinement, and inbound growth initiativesOptionally support early-stage sales conversations when neededSkills2+ years of experience in content-led B2B lead generation, inbound marketing, or organic growthStrong experience with LinkedIn content strategy and personal brand growthProven track record generating inbound leads, conversations, or pipeline from contentStrong copywriting and messaging skillsUnderstanding of B2B sales cycles and relationship-based sellingAbility to write engaging, high-converting content consistentlyStrong communication and relationship-building skillsAbility to work independently in a remote environmentExperience growing founder-led brands or B2B service businessesFamiliarity with LinkedIn analytics and content performance trackingExperience creating lead magnets, nurture flows, or inbound funnelsUnderstanding of demand generation and pipeline attributionFamiliarity with CRM systems and lead tracking toolsExperience supporting consulting, agency, SaaS, or professional service businessesCompany OverviewPavago - Thinking Globally to Grow Locally 🌍 Welcome to Pavago, where the world is your talent pool. It was founded in 2022, and is headquartered in Meridian , Idaho, US, with a workforce of 11-50 employees. Its website is https://pavago.co.