[Remote] Healthcare Copywriter

Note: The job is a remote job and is open to candidates in USA. Western Growers is a company that provides employer-sponsored health benefit plans for the agriculture industry. The Healthcare Copywriter is responsible for developing and managing corporate communications and member-facing content that educates individuals about their health benefits, focusing on creating clear and culturally relevant content that simplifies complex insurance concepts.ResponsibilitiesWrite, edit, and proofread high-quality content for corporate communications and member education materials in both English and SpanishDevelop member-facing materials such as welcome guides, FAQs, newsletters, website content, email campaigns, social media posts, and printed brochures to explain health benefitsCreate engaging, culturally appropriate messaging that considers literacy levels, language nuances, and member needsTranslate complex insurance concepts into simple, easy-to-understand language that empowers members to utilize their benefitsEnsure all communications adhere to brand voice, tone, and style guidelines while maintaining accuracy and clarityCollaborate with designers, developers, and marketing colleagues to create compelling visual and written contentDevelop Spanish-language content that is not just a direct translation but is culturally relevant and audience-appropriateWork closely with member-facing teams to understand key concerns and barriers for Spanish speaking populationsEnsure that health literacy best practices are applied to all communications, making insurance concepts more accessible and actionableSupport education campaigns that increase member awareness and utilization of health benefitsAssist with the development of strategic marketing campaigns that support member retention and engagement effortsSupport community engagement initiatives with language that builds partnerships and engages diverse audiencesAnalyze member feedback and engagement metrics to continuously improve content effectivenessSupport corporate messaging and executive communications, including internal announcements, leadership updates, press releases, and presentationsPartner with Sales, Account Management, Customer Service, and other departments to develop effective internal and external communicationsManage and refine crisis communication strategies to ensure timely and transparent messagingWork with legal and compliance teams to review materials for accuracy and regulatory complianceUtilize all capabilities to satisfy one mission — to enhance the competitiveness and profitability of our members. Do everything possible to help members succeed by being curious and striving to understand what others are trying to achieve, planning, and executing work helpfully and collaboratively. Be willing to adjust efforts to ensure that work and attitude are helpful to others, be self-accountable, create a positive impact, and be diligent in delivering resultsMaintain internet speed of 40 MB download and 10 MB upload and router with wired EthernetMaintain a HIPAA-compliant workstation and utilize appropriate security techniques to ensure HIPAA required protection of all confidential/protected client dataMaintain and service safety equipment (e.g., smoke detector, fire extinguisher, first aid kit)All other duties as assignedSkillsBachelor's degree (BA/BS) and four (4) to six (6) years of work experience in copywriting, content marketing, or corporate communications for healthcare or employee benefits, preferredFluent in Spanish and English (spoken and written) is required; experience in bilingual copywriting preferredStrong copywriting skills with experience crafting compelling marketing copyProfessional portfolio showcasing compelling copywriting and marketing work capabilitiesExceptional writing, editing, and proofreading skills with strong attention to detailExcellent oral communication, presentation, and interpersonal skillsProven ability to simplify complex topics into engaging, easy-to-understand contentStrong understanding of health literacy, best practices, and experience writing for diverse populationsStrong project management skills with the ability to multitask and meet deadlinesProficiency in Microsoft Office and content management systems (CMS); familiarity with marketing automation, preferredKnowledge of compliance and regulatory requirements related to healthcare communications, preferredKnowledge of Search Engine Optimization (SEO) best practices, email marketing, and digital content best practices is a plusInternet access provided by a cable or fiber provider with 40 MB download and 10 MB upload speedsHome router with wired Ethernet (wireless connections and hotspots are not permitted)A designated room for your office or steps taken to protect company information (e.g., facing computer towards wall, etc.)A functioning smoke detector, fire extinguisher, and first aid kit on siteExperience in bilingual copywriting preferredFamiliarity with marketing automation, preferredKnowledge of compliance and regulatory requirements related to healthcare communications, preferredKnowledge of Search Engine Optimization (SEO) best practices, email marketing, and digital content best practices is a plusBenefitsRich benefits package that includes profit-sharingCompany OverviewProvides services and programs to its members in the Arizona and California fresh produce industry. It was founded in 1926, and is headquartered in Irvine, California, USA, with a workforce of 201-500 employees. Its website is https://www.wga.com/.