[Remote] Head of Storytelling and Content

Note: The job is a remote job and is open to candidates in USA. Alpaca Health is a company that empowers clinicians to become entrepreneurs in autism care by providing AI-powered software and comprehensive support. They are seeking a Head of Storytelling and Content to create compelling narratives and manage content strategies that enhance their brand and growth in the healthcare sector.ResponsibilitiesOwn Alpaca's content strategy across video, social, web, email, and educational channelsProduce and oversee short-form video content for platforms such as LinkedIn, Instagram, Facebook, TikTok, and YouTube ShortsDevelop long-form video content including documentaries, case studies, interviews, and educational seriesCreate static social media content, graphics, carousels, and visual storytelling assetsBuild repeatable content systems that allow Alpaca to consistently publish high-quality content at scaleDevelop webinars, workshops, and CEU content for providers and practice ownersWork with clinical and operational teams to transform expertise into engaging educational experiencesCreate content that helps providers start, grow, and operate successful practicesBuild content libraries that continue generating value long after publicationDefine and evolve Alpaca's voice, messaging, and storytelling frameworkCapture and share stories from providers, families, employees, and partnersEnsure consistency across all public-facing communicationsTranslate complex operational and clinical topics into clear, compelling narrativesBuild scalable content production workflows using AI and automationManage content calendars, publishing schedules, freelancers, agencies, and contractorsTrack content performance and continuously improve reach, engagement, and conversionCreate systems that turn one piece of content into dozens of assets across channelsSkillsYou are an experienced video storytellerYou understand narrative structure across short-form and long-form video and know how to create content that captures attention and moves people to actionYou are relentlessly hard-workingYou move with urgency, thrive in high-accountability environments, and are willing to outwork the competition to build something meaningfulYou've built content engines from scratchYou've experimented across formats, channels, and distribution strategies to figure out what worksYou've built or significantly scaled a content operation before and know how to increase output, quality, and impactYou're equally comfortable leading and doingYou can hire, manage, and develop talent, but you're also willing to roll up your sleeves and createYou lead by example and raise the bar through your own workYou understand how content drives growthYou know how to connect storytelling to real business outcomes, using content to drive awareness, trust, recruiting, partnerships, pipeline, and revenueYou have exceptional editorial judgmentYou're a strong writer, editor, and storyteller with high standards for quality and a clear sense of what great content looks likeBenefitsStrong compensation packageCompetitive salaryMeaningful equityHealth benefitsFlexible PTODinner when working lateCompany OverviewAlpaca Health offers tech and admin support for ABA practices, focusing on automation and insurance reimbursement. It was founded in 2024, and is headquartered in Brooklyn, New York, USA, with a workforce of 2-10 employees. Its website is https://alpacahealth.io.