[Remote] Head of Revenue Marketing

Note: The job is a remote job and is open to candidates in USA. ROLLER is a global software-as-a-service company focused on the leisure and attractions industry, aiming to enhance guest experiences through innovative solutions. The Head of Revenue Marketing will lead demand generation efforts, aligning closely with sales and partnerships to drive revenue growth and optimize marketing strategies across various channels.ResponsibilitiesManage a balanced portfolio of pipeline growth initiatives across existing markets and develop coordinated plans to launch into new marketsFoster a culture that values experimentation, data-driven decision-making, and post-mortems to identify and scale growth opportunitiesScale and manage inbound and outbound campaigns and programs, ranging from single-channel initiatives to full GTM motions (BDR, Paid, Organic, ABM, etc.), to hit pipeline targetsPrioritize pipeline issues and opportunities, partnering with the team to design and execute plans to fix, optimize, and scale performanceManage the customer journey from intent to lead through win and upsell, balancing optimization of existing channels with investment in new channelsDefine, build, and evolve processes and supporting technologies—including the use of AI where appropriate—to enable the team to scale through rapid growthEvolve funnel governance and reporting to meet business needs and clearly communicate investment prioritiesPartner with IT, Finance, Sales Operations, and other cross-functional teams to manage marketing and sales handoffs, operations, and governanceMonitor and analyze performance against pipeline, lead, and other marketing goals, as well as historical performance, and continuously implement recommendations for optimization and growthCollaborate with Corporate Marketing, Community & Events Marketing, and Product Marketing to support pipeline generation goalsCommunicate regularly with the Head of Marketing, senior leadership, and Sales leadership on demand generation performance, active initiatives, experiments, and investment decisionsSkills10+ years of Demand Generation and Business Development experience leading in a SaaS company, managing large marketing budgets, building and managing marketing and BDR teams, building and executing effective and efficient pipeline generation programs, and building BDR incentive programsAbility to think strategically and with a systematic approach to testing and problem solvingTrusted advisor and influencer to Sales leadership teams and developer of data-driven strategies and programs in matrix organizationsCareer focus on delivering measurable marketing ROI with expertise in all aspects of B2B pipeline generation – from digital marketing to fully integrated campaigns with salesDemonstrated ability to think strategically & creatively, solve complex problems in a highly organized approach, as well as the ability to execute and effectively drive resultsResourcefulness; ability to influence and collaborate with both internal team members and external partnersExcellent analytical, communication, interpersonal and presentation skills; must be action-orientedTeam player with a collaborative approach who shares successBachelor's Degree or higher in communications, marketing, math, economics, or relevant disciplineBenefits4 ROLLER Recharge days per year (When we hit our goals each quarter, we take a well-earned day off together to relax, recharge, and celebrate our wins)Engage in our 'Vibe Tribe' - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns...you name it. We're willing to make it happen!Team Member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers.Individual learning & development budget plus genuine career growth opportunities as we continue to expand!Company OverviewROLLER is the cloud-based venue management platform for modern attractions, purpose-built to remove friction from the guest experience. It was founded in 2010, and is headquartered in Melbourne, Victoria, AUS, with a workforce of 201-500 employees. Its website is https://roller.software.