[Remote] Head of Marketing (Remote, USA or Las Vegas, NV)

Note: The job is a remote job and is open to candidates in USA. PokerAtlas is an emerging leader in the gaming technology industry, serving the needs of real-money poker players and operators with innovative software solutions. They are seeking a Head of Marketing to own marketing across their product portfolio, launching and scaling programs for both B2C and B2B audiences while building a marketing team as the company grows.ResponsibilitiesDevelop and execute integrated marketing strategies across multiple PokerAtlas products and initiatives, spanning both B2C (players) and B2B (casino and card room operators) audiencesServe as the company’s first dedicated marketing hire; build and scale the marketing function over time, including defining team structure, hiring, and managing future marketing staffOwn all email marketing efforts: campaign strategy, copywriting, list management, segmentation, automation, and performance optimizationBuild and manage social media presence and community engagement across relevant platforms, with a focus on growing and activating PokerAtlas’s player and operator communitiesDesign and implement member acquisition and retention programs, including referral and loyalty initiativesDevelop and manage content marketing efforts across multiple formats and channelsOwn brand voice, messaging, and positioning across all PokerAtlas products and communications; develop go-to-market strategies for new products, features, and programsSupport partner-facing and co-marketing efforts in coordination with the Business Development teamLead the strategy and production of marketing collateral across all brands and product lines, managing agencies, designers, and freelancers as neededPlan and lead marketing efforts for company presence at industry conferences and trade shows, including booth coordination, promotional materials, and pre/post-event outreachLeverage AI tools and workflows to multiply individual output and operate at a scale beyond what a single hire could achieve traditionallyDefine, track, and report on key marketing KPIs; manage marketing budget with a focus on efficiency and measurable ROISkills5–8 years of progressive marketing experience, with a mix of B2C and B2B exposureProven track record of building or significantly scaling a marketing function, ideally at a growth-stage companyExperience owning email marketing end-to-end, including platform management and list strategyHands-on experience with social media marketing and community buildingFamiliarity with affiliate marketing, media buying, and/or advertising partnershipsExperience producing or launching content marketing programs, including podcastsStrong copywriting and communication skills across channels and audiencesProficiency with marketing analytics tools; comfortable defining metrics and reporting on performanceDemonstrated ability to manage multiple concurrent projects across different brands or product linesExperience managing external creative resources (agencies, designers, freelancers)Self-starter who thrives in a lean, fast-moving environment without a large team to delegate toDemonstrated ability to leverage AI tools to amplify output, accelerate execution, and scale marketing efforts across channels. This is not optional - it is a core expectation of the roleBackground in poker, gaming, or a closely related industry strongly preferredBackground in membership, loyalty, or subscription marketingFamiliarity with CRM and marketing automation platformsExperience with referral program design and executionComfort with light graphic design tools (Canva, Figma, Adobe) for quick creative productionKnowledge of SEO/SEM and paid digital advertisingExperience with trade show or conference marketingBenefitsHealthcare, Dental, and Vision InsuranceLife Insurance, AD&D Insurance, Aflac options401KGenerous PTOCompany OverviewPokerAtlas is an emerging leader in the global gaming industry, serving the needs of casino players and operators with innovative web, mobile and enterprise software solutions. It was founded in 2006, and is headquartered in Las Vegas, Nevada, USA, with a workforce of 11-50 employees. Its website is https://www.pokeratlas.com/.